Most of your clients do not have any particular love for you; you are only valuable to the extent to which you can help them solve their problems. The new dynamics across the world entrepreneurs are built on fantastic thought leadership platforms. All your client’s problems and challenges can be skillfully solved while underpinning your sales on their visit and interaction with them. These platforms are meant to stand you out from other experts in your field of work.
THOUGHT LEADERSHIP PLATFORMS is about delivering new ideas and content to your target publics based on deep insights into the business issues and challenges they face. In the process, the value you provide must transcend just distributing products. Your opinions on events and issues should differentiate you from your competitors, establish you as the ‘go-to’ expert in that field, and position you as a trusted advisor – all with the intent of getting sales. Creating a website or social media page for such a purpose is termed a thought leadership platform.
CHOOSING THE BEST THOUGHT LEADERSHIP PLATFORM
Arriving at the proper thought leadership platform naturally is a challenging task. A good starting point is to apply some rigor to your search process. Try the following tips for THOUGHT LEADERSHIP PLATFORMS.
Scan the media and social media sites for issues affecting your brand or sector.
Search for quality content bordering around the products and services that you offer. You need to be at the forefront of all the current events in your field and be proactive in addressing them appropriately on your thought leadership platform. This will make you top of the go-to experts in your field. This will invariably increase your market acceptability.
Be Distinct and Unique in Your Approach
Make sure you Track your competitors’ progress and methods to ensure the kind of thought leadership platform you want to run are not already in use by a competitor. If you fail to carry out this crucial step, you may play second fiddle to your competitors. The critical turning point in running a successful thought leadership platform is that they inspire their visitors to think outside the box. The platform encourages all visitors to apply conventional means to inspire new interest in their products and services.
Determine The True Worth of your Organization
Analyze and understand your company’s actual worth, i.e., its total values, to define the best thought leadership platform that best suits your business. It’s possible you have been wining in some areas of your company, and it will only be natural that you stick to your tactics. Where you need to apply the skills and techniques of your thought leadership platform are the failing areas. You should know the issues and seek to find a lasting solution to them.
Study Your clients’ Challenges and What Excites them
Most critically, Research your clients’/customers’ needs regarding their issues, challenges they face over the next two to three years to ensure that your thought leadership platform aligns with these. When your clients are aware that they can get solutions to all their challenges, they will naturally want to be associated with you and follow all your instructions to the letter, including your product recommendations.
Note the trend of events in your field and be ahead all the time
Trend spot to identify the forces that could shape your audience’s lives now and in the future, which will offer a greater focus for all the materials you post on your leadership platform. The crucial factors that will decide your clients’ satisfaction must be identified and taken as your key strategic communication point with them. The most effective thought leadership platforms are never lacking the right key focus points. They strive to help their clients to get a solution to virtually all their challenges in their field of choice.
Identify a champion to lead your campaign – you need a spokesperson.
You should hire very competent and hardworking thought leaders who will constantly hold your clients spellbound with quality contents and materials. This will add value to your existing clients as well as your potential clients. Your thought leadership platform should work like a magnet and get people hooked. This might require you to spend some cash to get this done if you can’t handle it yourself. Nothing excellent comes cheap, especially the driver of your sales.
Ensure you examine your properties, i.e., do you have any existing intellectual property that could be turned into your campaign materials with a little more work. This will help you to cut costs a bit. If not, your team should manage tour thought leadership platforms professionally.
All these above mentioned tips will help you in THOUGHT LEADERSHIP PLATFORMS.
THE THOUGHT LEADERSHIP CULTURE
Companies with strong cultures tend to do well. Leadership is treated the same way- for it to truly succeed, it should become part of an organization’s culture. For many years some of the leading management consultancies have had an intense focus on thought leadership.
They’re delicious in their thought leadership platforms, and it has been the critical point of their client engagement strategy. In many cases, they push their sales from there, and it has become part of their culture, including every member of the organization. These companies have illustrated that companies must maintain a very viable thought leadership platform for thought leadership to thrive.
In today’s cluttered information environment, it’s not enough to produce content and provide average products and services. To stand out and differentiate yourself requires that you be a thought leader in your field and maintain an excellent leadership platform.
This means vision, innovation, credibility, a depth of knowledge, at times going against popular opinion, is the outlet that people – particularly those within your industry – look to for answers and direction. This implies knowing and forecasting patterns and knowing how to capitalize on them. It means recognizing patterns and connecting dots that others don’t see. Differentiation is usually viewed horizontally as simply doing things differently from your competitors.
But thought leadership is vertical, meaning you rise above peers and competitors. Normal differentiation keeps you trapped in the commodity world, meaning you’ll constantly compete on price. Thought leadership lets you overcome the pit of commodities; Buyers like more than what you are selling; they want your experience and expertise to be in-depth. And because they believe in your advice, you’re going to sell more of your products.
THE IMPORTANCE OF THOUGHT LEADERSHIP PLATFORMS
Thought leader platforms must offer some benefit to their readers or visitors. They are either willing to support their audience with decision-making or problem identification or facilitate their ability to invent the next big thing. All of us have a specific amount of expertise and industry experience. Still, it is the industry’s powerbrokers that eventually close more deals and get investors and consumers more effectively than everyone else to reach for their wallets.
As a result, thought leadership platforms can build or break a brand, and they help drive customer engagement and help create the next generation of consumers. Thought leadership platforms also help drive innovation and progress by publishing carefully crafted and managed columns and other social media posts. Such interaction points are where thought leaders talk about new products, features, services, technological advancements, or business ways.
This allows them to harness a whole new spectrum of customer feedback, comments, and experiences. This way, they can formulate new or improve production processes or impact the general way business is conducted in other meaningful ways. It also leads to improvements and advancements in the industry as a whole.
DO NOT ABANDON YOUR COMMODITY.
We encounter this problem constantly – people don’t want to enter the commodity trap, so their business model shifts to information. This is a mistake; your commodity is your primary economic engine. On your thought leadership platform, invest more in speaking and consulting gigs, but use them to drive business to your commodity.
Take your fees as icing on the cake, but never confuse them with your primary economic engine. For example, mortgage broker Kenton Brown offers training every Saturday on his leadership platform, but he understands that mortgages are his economic engine. Very few people can have thought of leadership as their primary economic engine and flaunt a platform for such. It’s a gamble, and it takes massive amounts of time and effort. It’s largely dependent on personality and charisma.
As an acknowledged thought leader, you can charge more, and you’re all but guaranteed to have a steady stream of clients. Escaping the commodity trap doesn’t mean stopping selling commodities; it means building an effective thought leadership platform to sell your commodity.
Every organization and the business person must take a course or seminars/workshops on how you launch and run a successful thought leadership platform in the modern age. Your clients will constantly look up to you for professional assistance. The more you try to help them overcome their challenges, the more they become attached to you.
It will be natural they recommend you to their family and friends when they face a similar situation in the future. With the digital marketing boom and numerous online resources, consumers can now obtain information on anything almost instantaneously. Your thought leadership platform must be such that it will be catered to all your clients’ fundamental needs.
The black sheep community and THOUGHT LEADERSHIP PLATFORMS.