Table of Contents
By Matt Church, Scott Stein and Peter Cook
The Thought Leaders Practice is a practical blueprint (in a green book) for positioning yourself as the leading information expert in your field. The book lays out the path—from white belt to black belt—and details the actions you should take at each step along the way. This is not a collection of grand concepts and ethereal ideas; it’s a functional roadmap to financial success, selling your expertise to the world.
The authors—Thought Leaders Global founder Matt Church and Thought Leaders Global partners Peter Cook and Scott Stein—are all active million dollar experts. Each of the invoices over a million dollars a year selling their expertise (in leadership, implementation, and communication respectively).
For more than 15 years we have been teaching people how to capture, package and deliver their ideas in a way that is commercially smart. Now, in this book, we will share with you the tried and tested methodologies that have helped thousands of information experts make a difference in the lives of those people and businesses they interact with and get paid accordingly. This book was first published by Harper Collins as Sell Your Thoughts in 2011. We’ve learned a lot since then, and this edition comes with the benefit of those lessons, along with a new title.
With the success of the Thought Leaders Business School program, we are super clear that we teach experts how to bill $500,000– $1,500,000 working 50-200 days a year with one or maybe two staff. We are also super clear that this labour of love needs to be run lightly with a scoreboard much like any game. We know that clever people have a tendency to sabotage their commercial success in all kinds of clever ways. This process and the focus of this book is to help you circumvent these self-sabotaging behaviours (most of them unconscious) and put you well on your way to success as a thought leader in practice.
In essence, what we will show you is how to generate a highly leveraged income as a subject-matter expert. We want to show you an alternative model to the two traditional choices of getting a job or run a business. Although the tax-collecting authorities will consider you
a business, and while you need to accept this as a mechanical fact, we are going to suggest that you operate with the mindset of a specialist or practitioner. We are inviting you to consider running your own thought leadership practice based on your expertise—to make a living by selling your thoughts, to make it a game that gives you the chance to do work you love, with people you like the way you want.
Author’s three wishes according to the book:
We have three wishes for this book (and if you are going to have wishes, three is the right number to have). One is for the world, one is for you, and one is a selfish wish for us.
Our wish for the world is that you get to make the contribution that you were born to make. That you get to make a difference to thousands or even millions of people through your practice. That your books, your speeches, your programs, your coaching and your ideas touch lives all over the planet. That by selling your thoughts you leave the world better than you found it.
Our wish for you is that you live your dream as you are making that difference. That you get very well paid to do work you love, with people you like, the way you want. However, that looks for you. That you get to truly create your life.
Our final wish is for us. Our vision is to be part of a meme pool of a thousand thought leaders. We imagine an event where a thousand well-resourced, clever people who have been through this journey are coming together to explore how to work together for the betterment of all. Think of all the problems that we would solve, the projects we would create and the contributions we would make! We would love you to be part of that.
In The Thought Leaders Practice, they walk you through the process of:
- Refining and packaging your IP to make it commercially smart.
- Identifying and targeting the market which values your knowledge most highly.
- Utilising multiple delivery modes to maximise the value of your offering.
Helping clever people be commercially smart
An expert is someone who knows something. A thought leader is someone who is known for knowing something. If you can leverage your personal brand as an expert, you can build a practice that helps you make the difference you were born to make.
This book shows you how to take what you know and develop it into an advice-based professional consulting practice. Inside, the authors unpack a step-by-step process that will help you build a ‘business’ around the brand you.
It is the perfect book for people who are entrepreneurial but don’t want to manage a team of staff or launch a business with huge capital outlays.
This book, written by three ‘black belt’ thought leaders, will enable you to:
– Earn $500,000 to $1,500,000 a year working 50-200 days with 1 or 2 support staff.
– Move from being a low-paid coach, speaker, trainer, author, facilitator or consultant to one who is richly rewarded for the value they bring to others.
– Shift from an employee to thought leader.
– Learn from a range of thought leaders who have successfully implemented this methodology.
This best selling book is now in its second edition. It details the methodology that has been used to teach thousands of experts how to create a successful thought leaders practice.
Some of the key takeaways for reading this book according to a reviewer were:
- Not understanding the difference between a Practice and a Small Business. I made this mistake. You are selling your time not a product or service.
- A successful practice is defined as annual income of $720,000 and to achieve that you have to be a Thought Leader with unique intellectual property and not a commodity.
- Building a successful practice requires starting a series of clusters using each of six delivery modes: Speaking, Authoring, Training, Mentoring, Facilitating and Coaching.
The model used in this book is:
Here’s a quick explanation of each section:
- Model: This is a visual representation of the idea. It could be a photo, diagram, or some other kind of graphic.
- Metaphor: This is the verbal metaphor that helps people understand the idea by comparing it to something else.
- Statement: This is a short description of the idea.
- Explanation: The long description of the idea.
- Study/Statistics: The evidence you have to support the idea.
- Story: A use case, personal story, or some other narrative that illustrates why the idea is important to others.
Publisher: Thought Leaders (August 15, 2016)
Publication date: August 15, 2016
Print length: 314 pages
Best Sellers Rank: #355,074 in Kindle Store (See Top 100 in Kindle Store)
#121 in Business Consulting (Kindle Store)
#311 in Business Consulting (Books)
#1,395 in Business Leadership
Customer Reviews: 4.8 out of 5 stars 51 ratings
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