Perfect organizational communication is one very effective tool needed to build a solid and winning workforce. There must be a clear, simple, and direct instruction line amongst colleagues at work and between subordinates and superiors. Organizational communication should be absolutely and carefully handled to avoid communication gaps that may be detrimental to the success of any organization or firm.     

Perfect Communication Mode

organizational communication

Do you think organizational communication is mainly done through words? What if you found out that organizational communication is 70% non-verbal? That is, your nonverbal communication, which includes your emotions, eyes, and even hands, speaks more frequently and loudly than your words. For organizational leaders, the ability to communicate clearly and effectively is a must-have skill. Here are some essential techniques to increase the effectiveness of your company’s communication.

Give Detailed Information.

Passing information amongst members of staff in a workplace is part of the main organizational communication goals. It’s possible that if your message isn’t thorough and accurate, it’ll produce more confusion than clarity. Plan your communication carefully to confirm that the information you’re sending is correct and in the right amount. This is crucial so that the people you’re speaking with understand what you’re trying to say.

Honest Communication Is Essential.

When things don’t add up, people notice it. It will eventually be disclosed if you try to communicate something that isn’t truthful and honest. It’s tough to continue dishonest communication in the job (or anywhere else) because keeping all of the stories straight becomes too harsh. So speak less instead of stating things that aren’t true. Speak the truth and leave the rest to later. Alternatively, if what you’re saying isn’t genuine and honest, you should shut your mouth.

3. Combine Nonverbal And Vocal Communication

organizational communication

 Keep in mind that communication can be non-verbal and spoken. Hypocrisy depicts expressing oneself and doing the opposite of it.  It’s not uncommon, for example, to hear someone say “Yes” but shake his head horizontally, indicating “No” nonverbally (in the US culture, that is). This conveys contradictory messages. Make sure your nonverbal and spoken messages are in sync to bring your communication together.


Listening is a crucial communication skill that is rarely practiced adequately. To exchange information between individuals, each of the communicating parties must hear each other well. Through listening, you’ll be willing to reply to a simple message. The most common source of disagreement is a lack of listening skills. Spend some effort to reiterate what you have heard. This will assist you in learning how to listen well. To ensure accuracy, paraphrase what you heard. This will significantly reduce conflict and improve the effectiveness of your conversations.

Ask Questions

Questioning is a beautiful technique to double-check what you’ve heard so you can answer correctly. Questions let the other person have the chance to clarify what they said. It also allows you to hear a response differently or hear it again to be sure of what you heard. Make sure your questions relate specifically to what is being said. Don’t change the conversation by bringing in a question on a different matter. Also, use questions to gather quick additional points that help you understand the conversation.

organizational communication

Let Others Talk

Have you ever been at a meeting when just one person spoke the entire time? Some even go so far as to pose a question and then answer it? Nothing irritates people (especially learned individuals) more than when someone takes over a conversation. If nothing else, a conversation should be a back and forth exchange. Remember to allow others to speak. Even if you have a lot to say, dominating a discussion turns it into a monologue rather than a dialogue. Instead, garner feedback, ask for a response, and include others in the discussion. Sometimes all it takes is a few moments of silence.

Never Hesitate To Communicate At Unpleasant Situations

Do you ever put off saying what you need to say or avoid undesirable conversations? A crisis will not go away if you remain silent. Instead, things tend to deteriorate. In some cases, the tension and discomfort of a situation might be intensified by not communicating. Rather than avoiding unpleasant conversations, sit down and prepare what you’ll say. Write down the essential points to feel comfortable about what you have to say. Make sure the tone you use is open and non-confrontational to encourage feedback from the other person. Interactions aren’t always enjoyable, but acquiring the words will help to reduce tension and allow the situation to progress.

There’s a lot more that can be said regarding workplace communications. Starting with these top seven suggestions can help you master the use of an effective organizational communicator. It’s critical to keep in mind that practice makes perfect. Utilize regular opportunities to hone your communication abilities until you are confident in any situation in the workplace.

An organization or institution is a legally defined and continuously evolving structure of interdependent people that operates under the supervision of a business owner. Its actions require human engagement and communication. People in organizations are expected to spend a significant amount of time conversing. Thus, communication is not a separate and periodic task but rather a continuous and built-in organizational process. Organizational communication activities may be sub-divided into five groups:

Informational Communication

A data-driven communication system that keeps customers, suppliers, investors, sellers, and owners informed.

Pedagogical Communication

Individuals’ professional skills can be enhanced through a learning-oriented dialogue.

Horizontal Communication

To enhance collaboration, enhance communication between departments or peers.

Hierarchical Communication

Communication with seniors/ juniors or communication between workers and management for a better working environment.

Institutional Communication

Communication with multiple institutions such as government, press, financial institutions, chambers, and various interest groups.

Effective Organizational Communication

Effective organizational communication is materialized by adopting the Management by Objectives approach towards entrepreneurship. Individual productivity drives objective management, whereas institutional quality drives it. Internally, the institutional climate is cooperative, but externally, it is pretty competitive. The fundamental role of Management by Targets is to deliver both tangible and intangible outcomes. For example, customers, revenue, and profit are quantifiable outcomes, whereas brand recognition, customer loyalty, and social recognition are intangible outcomes. To create an excellent organizational communication system, apply the communication methodologies listed below:

A Dynamic Approach to Communication – An entrepreneur’s dynamic approach to communication develops an accountable, communicative environment, resulting in fewer miscommunications.

A democratic approach to communication fosters an open and fearless environment for conversation, which leads to good communication.

Communication with a Win-Win Outcome – A win-win communication strategy distributes communication benefits to all parties involved, including the sender and the recipient. Organizational communication should lead to a shared stance on dangers and a shared vision on opportunities, resulting in synergistic advantages for all parties involved. For example, the excellent manager clear reasons to everybody concerned about five P’s (Pay, Placement, Promotion, Perks, and Profit). These 5P’s are elements that often create rifts/miscommunications between management and staff and among different members of staff so that unity of purpose is spoiled. A win-win strategy to communicate multiplies the benefits of organizational communication; but, due to Managerial Ego or Micro-Management.

Ethical Communication Approach – Most individuals become how they are treated, which implies that if you falsely accuse someone of being sluggish and everyone believes it, the targeted person may be sluggish for the rest of his life. At all levels, the institutional framework must avoid unethical practices. By employing negative/false comments, a leader should ensure that the institutional climate is not corrupting or inefficient to anyone. Multiple communication activities can become a useless exercise if the sender or management has a negative mindset or engages in unethical behavior.

Topnotch Communication – We live in modern times where information is instant, from one institution to the next, and from one region to the next. In addition, communicative technology replaced persons in various areas of communication. As a result, ICT has evolved to play a critical part in various conversations; it shortens the message and speeds up the process. It decides whether or not someone or something has a competitive advantage. Senders/organizations with more knowledge of communication technology have a more efficient flow of communication, which leads to smoother and more successful communication.


According to numerous surveys and research studies on institutional design, communication is the most critical skill of an entrepreneur, both economically and socially. “Management is communication, and communication is management,” according to several business professionals. At all levels of the institutional architecture, communication is essential. It’s crucial for improved marketing, unavoidable for building teamwork, critical for reliable finance generation, and crucial for a properly functioning supply chain.

The 21st-century businesses must possess and utilize practical organizational communication skills to place them in an advantaged position to win in the ever highly competitive business world.

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