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Monetizing Instagram is one of the hottest topics right now. And it is the perfect tool for branding.
The development of the internet & social networking platforms in the 4.0 era opens up many opportunities for those who know how to make money online.
If you’ve seen several giants rising from zero, exchanging car exchanges thanks to Facebook over the years, now is the time when other equally competitive platforms offer the opportunity to make money.
Facebook, YouTube, Instagram, and Tiktok are familiar names that most smartphone users access daily.
In today’s article, we will share with you 4 ways to monetize Instagram and make money from Instagram.
Why choose Instagram?
Instagram is a social network based on sharing photos and videos of users to their followers.
It has been proven that by approaching viewers with visuals like images, as Instagram is doing, you are more likely to leave an impression on them than by just having content that contains plain text.
When you have a beautiful, unique, and clear message, you can attract many people, thereby optimizing and increasing the conversion rate for the form of money you are making.
Instagram is also the focus of the Z generation, the leading consumer generation for the next decade.
Also, those who have worked in the global market will know that Instagram focuses mostly on women. On average, 25-60 years old, this is a group with a high buying ability.
In terms of field, Instagram will be more suitable for business people who are more in terms of the external image, such as:
- Fashion.
- Health.
- Cosmetic.
- Smart device.
You can use the suggestions in the search section to find topics for the channel.
The last reason you should choose and make money with Instagram is to save money. However, Instagram today is as competitive as other social networks; if you know how to exploit cheap ads, you can still access the potential traffic at a low cost.
Once you have a convincing reason to choose Instagram, here are 4 ways you can apply and make money online.
Monetizing Instagram after building a Personal Brand
On Instagram, you can ultimately build your brand from A-Z through 2 elements:
Sharpen personal profile
Instagram has a bio section used to describe what belongs to you.
Use this bio section well, highlighting the people & content of the page you are visiting.
If making a KOL page, you should learn to do bio as an example
If you make a sales page, you also need to have specific information in your bio so others can decide whether you have the information they care about.
There are profiles I have come across where the bio was impressive enough for me to immediately click the follow button, this is the bio you should be aiming for.
Demonstrate skills through content
If you have the skills to photograph, edit, or look, the more opportunities you have to make money from your brand.
If you are a designer or photographer and know how to brand well, you can quickly increase your sales and income likewise.
Not only a specific field, a good brand, but you can also make money from many different sources, you must have enough strength to develop your brand.
Personal branding is essential.
You can “sell your images” to those looking to buy, and these people will often seek you.
They are willing to spend money on your work, this depends a lot on photography skills, but selling photos to make money like this is not possible for everyone.
Online sales/business
Selling on Instagram is the direction that I see most friends heading towards.
With Instagram, self-selling and self-business are much more potential than affiliate marketing.
Because Instagram is quite limited in inserting links into captions, you only get 1 unique link in your bio & use it to swipe up in the Story with an IG business account of over 10k followers.
in order for Online businesses to take advantage of Instagram traffic they need to focus on two factors:
- Increase the number of followers, increase brand awareness
- Focus on product images, and product introduction videos in the best quality possible.
Many, many, many Instagram sales shops follow these factors effectively.
For example, the page invests perfect sales images. The number of free traffic customers from Instagram is huge & all are quality traffic
And even though Facebook or Instagram now squeeze the page’s natural reach, if you just invest in good product image content, the Save button on Instagram will get customers to find your product or find your page again.
Monetizing Instagram with Affiliate Marketing
When doing affiliate marketing, you do not have to worry too much about sourcing, taking care, packaging, or shipping goods, instead focus on:
- Choosing a niche & finding the right product in the niche
Instagram is not a scalable platform with every corner. Only a few niches can make money with affiliate marketing on Instagram, such as beauty, weight loss, sports, etc.
You need to carefully research the niche to guide the content of the page accordingly. Then look for units (or affiliate marketing networks) with similar products to promote.
- Identify opponents to build object files.
On Instagram, the most identified target audience file is the followers of your niche.
You need to list a minimum of 5-10 competitors in your niche to reach their followers & get them to follow your account.
Create long-term content & follow.
Making money with affiliate marketing on Instagram does not pay much attention to you; you must invest in creating the product’s image in the same way you do in self-business.
As I have previously mentioned, there is currently no post posting feature on Instagram so you can take advantage of that in two ways:
- To link in the bio section in the introduction, if anyone asks about the product, you can lead them to the link previously declared. Note if the link is too long, you can use link shortening tools to beautify the link.
- If your page has more than 10k followers, then Instagram will enable posting with the link on the Story, so you should try to pull as many quality followers as possible.
Sell Shoutout
Shoutout rentals are the most original form of monetization on Instagram.
As long as you own a page with followers of at least 10k or more, you can ultimately sell shoutouts every day to many people at a pretty good price.
There is no need to be a KOL or influencer in any particular field. And you just need to know how to raise a page, develop a page with many followers, and much interactivity.
Page beauty niche community of women. Many units come to this Page to Shoutout to promote products in the beauty niche.
If on the website or in the press, it is often called a sponsored post (i.e., sponsored post), on Instagram, it is called Shoutout.
This is how many big brands or Instagram sellers take advantage of them to reach potential customers. And save advertising costs more than running Instagram ads from Facebook’s ad manager.
Selling the Shoutout will follow the following necessary process:
- People who need to buy a shoutout need to find pages with an audience file of interest to the business niche.
- DM message (direct message). Or send an email based on the contact in the bio of the page to sell Shoutout. Thus exchange the content of the product post to post, the posting time & price.
- Post, usually the principal owner or if a large account will have a team to take care of this.
- Posts will often be in the form of “sponsored by …” or tag the brand name directly to identify.
In this form, if you are not an influential KOL, or PG / PB appearance, you should focus on developing the page in the niche.
With the development of the page in the niche, find out ways to increase the number of followers and the arrangement & manage content on the page to increase interaction with users.
If you have the appearance, usually, the images you upload will get a lot of interaction.
You are also the one who inspires weight loss, and beautiful skin. Then fashion brands, skincare, weight loss … will actively find you.
Therefore, if you are an influencer, you must first understand your audience’s file before accepting an offer from a brand.
Notes when making money on Instagram
Each form of making money will have its note, with Instagram, you need:
Instagram is unique in that each topic will have extremely high viral content.
Because it’s a social network focusing on visual content like videos & images.
So if you are not KOL, you should focus on gathering. Explore the content that attracts a lot of interest in the niche.
This will help your page have a good natural reach & high interaction.
Have a reasonable follow-up strategy
In addition to thickening your content for an Instagram account, having a reasonable follow-up strategy is the second most crucial factor you need to consider.
You can increase followers in 2 ways:
- Buy virtual follow: this one can do, little money to buy a lot of money to buy a lot, and many services increase virtual follow.
- Increase follow quality
Increasing the quality of following is much more difficult, especially at the moment, Instagram has focused more on algorithms & equally on Facebook.
You can use the skillful tool (not recommended if not competent at the device & not knowledgeable in the background) to increase the follow or orthodoxly run Instagram ads to pull quality follow.
Attention to interacting with users
Quite a lot of pages were established long ago and gained followers thanks to running the tool at a time when Instagram didn’t have strict policies.
However, I find many people forget to increase interaction with users. Specifically, many of the Page posts have many new comments. But the page owner doesn’t like & replies to the users’ feedback.
The current Instagram algorithm is based on the interaction rate on your page. And prioritizes reaching the Follower’s file if your page is highly engaged with users.
So take time to look after the user in the file by:
- Liking comments
- Replying to comments
- Replying to DM messages from followers.
Conclusion
Instagram monetization still has a lot of potential for you to exploit and make money from.
Although nowadays, all social platforms are tightening algorithms & dealing quite strictly with any spam moves. But with the advice & orientation outlined in the article, I am confident you can do well if you invest & persevere.
If you have any questions, you can ask me below in the comment section, and I will help you.