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By Chris Brogan

Amazon and Wiley summary:

Do you ever wonder where you fit in? Do you sometimes get that feeling that you have something much bigger to offer the universe, but then it fills you with fear and anxiety, so you think maybe I’ll just pay it safe? But what is safe? The factory job? The cubicle job?

Factories all over have been converted to open spaces for startups. Skyscrapers have entire floors open for lease because the “same as everyone else” class of jobs have dried up. Many of us were raised to seek out a job that required us to fit in, to conform, to adapt until we fit the mold.

The Freaks Shall Inherit The Earth is a guide for the kind of person who wouldn’t normally pick up a business book.

The personal business revolution is upon us. Here’s your recipe book for starting your revolutionary business, including some of what you will learn:

  • How to be as weird as you want while providing a viable business structure to support it
  • What most people are missing from the basic frameworks of doing business
  • How to turn passions into businesses
  • How to build out the Digital Channel
  • What Kickstarter and Square mean for the future of business

Take the plunge. Learn to fail and then win. Dare to do something that “everyone else” doesn’t. The Freaks Shall Inherit the Earth will help.

Bestselling author and successful entrepreneur Chris Brogan explains step-by-step how to build your business from the ground up, all without compromising the unique mindset and personal values that make you a freak in the first place.

Best summary I got:

In Chris’s words, you’ll have to become a freak first. In the best sense of the word.

Here are 3 lessons from The Freaks Shall Inherit The Earth to show you how, and how it’ll help you succeed in business:

  1. Don’t fit in, standing out is always better!
  2. If you can overcome personal problems, you can overcome business problems too.
  3. Use your media effectively to build content, a community and a marketplace.

Feeling freaky already? Let’s unleash your inner rebel!

Lesson 1: Embrace your inner freak, because standing out is always better than fitting in.

The very first step towards unleashing your inner freak is to accept that you have one. If you don’t like yourself with all your quirks and awkward traits, no one else will either. Freak in this sense doesn’t mean that all you do is look weird. That may be the case, but it doesn’t have to be.

A freak is someone who thinks differently than others, who doesn’t just want to survive, but to live and have fun, and who therefore doesn’t think too much of rules and systems.

Freaks are the people who quit consulting jobs to start hacky sack businesses, who call the same person 365 times in a row to get what they want, who hand out chocolates on Wall Street and build jetpacks in their spare time.

Everyone’s a freak at heart. You have a weird hobby too, I know you do. Thanks to the internet, freaks can now dominate thanks to their refusal to fit in. You can find fellow cat hat knitters, rice car model makers and board game creators all over the world and connect with them.

Plus, no gatekeepers. Zero. You can publish a book, host a TV show, start a podcast, anything you want. Just accept that you’re a freak and you can start thinking about how to run your business your way.

Lesson 2: When you can overcome personal problems (which you can), you can overcome business problems too.

I’m sure you’ve overcome one or the other personal problem in your life, right? Like getting over a tough break-up, fixing your kid’s mobbing issues in school or dealing with a shitty co-worker.

Guess what: if you can move past personal problems like these, you can move past business problems too.

People are always scared of all the things that could possibly go wrong after they start a business, like running out of money, not getting any customers or hiring a terrible person. And all of these things will happen. But you can deal with them. They’re just different problems, not harder problems, or impossible ones.

Just see these as challenges. Like you wouldn’t date an egoistic person twice, focus on not repeating your mistakes in business, and you’ll learn to deal with them over time.

Oh and by the way, quitting is a legitimate strategy too. Sometimes things are just not meant for you to work out. There’s nothing wrong with throwing in the towel, as long as you’re doing it for the right reasons.

Lesson 3: Use media to build content, a community, and a marketplace for your business to thrive.

So what do you do to get your inner freak out into the world? Simple: You use the media available to you. As the word suggests, media function as a mediator for you to get your story across to others. Chris says good media are like a campfire that you and your tribe can sit around and then talk to each other to share ideas and experiences.

He says to use media well and make a profitable business, you have to create three things in particular:

  1. Content – this is where you show how you’re different, give people something to share and talk about and turn your ideas into art.
  2. A community – the place for your audience to get together and talk to you, but also to each other, about the values you share, the things you could do to make the world better and what rules need to be broken to do so.
  3. A marketplace – this is how your business actually becomes a business, thanks to products and services you offer, all centered around your core message and helping you and your community reaching your shared goal faster.

That’s all I’ve got for today, except: What are you waiting for? Get out there and make change happen!

TABLE OF CONTENTS

Preface ix

1 Business New and Old and New Again 1

2 The Wild Colors and the Solid Spine 13

3 Choose Your Own Adventure: Defining Success 25

4 Skill Building for Your Business Goals 35

5 Fall in Love with Not Knowing 51

6 Structure a Framework for Your Days 65

7 Are You an Employeepreneur? 77

8 Create Systems That Work for You 87

9 Are You a Solo or Small Business Owner? 99

10 Fall in Love with Not Knowing, Redux 113

11 Worship Obstacles and Challenges 129

12 Build Your Own Media Empire 139

13 Connect with Your Freaks 153

14 Own Everything 163

15 When It All Goes Wrong 175

16 Take Action! Fight Crime! Save the World! 183

Index 189

ISBN: 978-1-118-80055-3

Publish date: 21 April 2014

AMAZON CATEGORY: Books › Business & Money › Small Business & Entrepreneurship