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Employee experience: Employees are an important part of an organization which means they must be taken care of. The success and the failure of an organization are partly in the hands of the employees. The owner of an organization is in charge of the management aspect of the organization but the employees are at the forefront of the execution. The owners and the stakeholders are the ones with the vision and they must pass it down to the employees.
There is a structure of management that every organization adopts for effective management.
Owners -> Chief Executive Officer -> Head of Departments -> Lead employees -> employees.
This is a basic structure every organization follows and might further explore other units for effective accountability. Working for an organization becomes very difficult if the workplace is not good enough. A better employee experience affects the productivity of the company and customer relationships. One of the most things an employer can invest in is your employees.
A strong employee experience strategy is designed to improve the organization’s overall success and performance. To date, many organizations do not know what their employees want for better performance. They feel once they are paying them, they are bound to work for them. The truth is money is not everything. Also, many managers want to improve their employee experience but they don’t know how to go about it.
What is Employee Experience?
Employee experience is the variety and combination of all that happens in an employee’s working lifetime. It typically starts from the day of the employee’s interview till the last working day. Employee’s experience can be summarized into four crucial stages across their working lifetime.
1. Recruitment: This is the first chance to be introduced to the company’s culture and values. It is a time to establish trust with a potential employee. This impression must be smooth and tidy because the first impression lasts longer.
2. Onboarding: Onboarding is the stage where an employee is inducted fully into the organization. The better the experience when the onboarding is smooth. This is where they get an idea of how it is going to be while working.
3. Development and Retention: Each employee contributes to the growth and development of the company. They are an integral part of the company’s future, participating in the short-term and long-term goals of the company. Employees’ relationships with others, daily work routines, and learning and growth opportunities add up to the experience.
4. Exit: This is when the employee decides to leave the company. It could be by retirement, sack or to further actualize their goals.
Employee experience, therefore, cuts across everything an employee learns, feels, and does throughout their time in an organization. It is more than giving out a handsome paycheck.
Core components of employee experience
The daily routines of an employee help shape their experience in an organization. Some components must be focused on to attract the best talents and keep the top performers. They include:
The company culture is what connects everyone and everything associated with an organization. It interprets what it is like to work for an organization. The company culture impacts both the employee’s performance and their engagements. Developing an outstanding company culture is an important part of creating a great employee experience. A good culture stands behind employee satisfaction, motivation, and engagement.
Physical Working Environment
Another important component in the workplace. The situation of the working environment has a tremendous influence on the employee experience. Getting a conducive working environment will have a positive impact on employees’ experience. Office spaces are no longer limited to physical appearance at work, millions of professionals work from home.
The last component we will be working with is workplace technology. These are the technology in place to assist with work and ease work stress. Technology has advanced and many business owners are leveraging it to improve their employee experience. With the internet as a catalyst, work experience can be improved. With technology, a lot of employees can work remotely, and have access to tools that improve their productivity and impact their overall working experience.
How to create a better employee experience
Creating a better employee experience is a practical strategy and habit that must be employed by business owners. The first question to ask yourself is: “What do employees want from their work experience”? A bad employee’s experience can damage the overall success. Many companies rely on the unemployment rate to exploit their workers. They constantly remind them of many people outside who are ready to work in their positions. This makes the employee feel unappreciated and with the fear of being sacked, they keep quiet.
Moreover, companies have begun to invest in their employees because of the competitive global market. The owners cannot do it alone, they need a good working environment coupled with great minds to give out the best. Study shows that about a third of employees who are satisfied with their employee is still considering leaving their jobs. This has left the companies with no choice but to focus on their employee experience. Business owners try to recognize their employees, what they want, what they need, and how they want to be treated.
Treating your employees like customers will improve the overall performance. You cannot give what you don’t have, the way the employees are treated will reflect in the customer relationship. It is therefore important for managers to make an intentional effort to create a lasting relationship with their employees. This allows them to feel important, certain and empowered.
You can also check out our other related article Why and How to Gain Leadership Experience?
Employee engagement and employee experience
Employee engagement and employee experience are two different things in an organization. Employee engagement revolves around building connections between employees and employers, their products and services, and above all the company’s culture. It focuses on how employees connect with the organization’s values and their employers. Employee’s experience on the other hand revolves around what the employee encounter, feel, perceive and see. Employee’s experience is about every interaction and feeling an employee has throughout their working time.
Employee experience is the input while employee engagement is the output. To get a good and positive result from your employees, you need to treat them well. To improve your employee engagements, you need to look at your employee experience. A good employee experience will address all the needs of the employee. Employee engagement is what leaders want from their employees. They want them to be more involved and committed to the company. All of this cannot be achieved if the employee experience is bad.
Employee engagement and employee experience both matter. Employee experience depicts how employees feel about the company, it is an employee-oriented way of thinking. But employee engagement is about the organization and its overall performance. It requires good leadership quality to maintain a high employee experience and engagement.
Employee experience and Customer experience
Business owners know the importance of customer experience. Their customers drive their business, but who drives these customers toward their business? The employees. Customer satisfaction and relationship are in the hands of the employees. They interact and deal with the customers, also, they are entrusted with delivering a good customer experience. How you treat your employees has a direct impact on your company’s customer experience.
Employees become more passionate and put in more enthusiasm when they have a good experience. They can defend the company’s culture and values. Building a good customer experience is a direct way of building your brand awareness, retaining customers, and beating competitors. An average or poor performance can be anticipated when the employee experience is poor, which affects employee engagement and customer experience.
How does employee experience affect customer experience?
- Happy employees provide better services.
- They are eager to solve customers’ problems to keep them coming.
- Employees with good working experience bring positive energy and vibe to the working environment.
- Happy employees help to retain customers and improve loyalty
- A positive employee experience helps to create a positive brand value
Ways to create a better employee experience
1. Easy application process
2. Effective onboarding programs
3. Good physical working environment
4. Creating opportunities to improve and utilize their potential
5. Employing the use of surveys and feedback
6. Performance reviews and awards of excellence
Advantages of creating a better employee experience
Here we are talking about the Advantages of creating a better employee experience:
Higher Engagement and Productivity
A good employee experience leads to higher engagement and productivity.
Improved Customer Experience
Happy and satisfied employees pass on the same energy to the customers.
Employees have no reason to resign from their job if the working experience is great.
Lower Employee turnover
Happy and satisfied employees stay with the company for long. Unhappy and unappreciated employees are more likely to leave or be absent from work more often.
Attract and Retain Talent
Companies are competing with each other to attract and retain the best talent in the business. A good working experience can convince and attract talents.
Frequently Asked Questions
Here are some important Frequently Asked Questions:
Can employee experience affect customer experience?
Yes, employee experience influences the customer experience.
Is there any difference between employee experience and engagement?
Yes, the employee experience is the input experience while employee engagement is a result of employee experience.
Does putting adequate disciplinary actions improve the employee experience?
To maintain orderliness in the organization, necessary disciplinary measures must be put in place.
In conclusion, both customer and employee retention hold on to positive experiences with the organization. The overall employee experience is what defines the overall organization experience. There are lots of advantages attached to a better employee experience both in the short term and long term.