Table of Contents
Sustainable competitive advantage | Interview with Emmanuel ProbstHe counsels brands on how to grow and maintain a sustainable competitive advantage.
In his book, Brand Hacks, Emmanuel explains how to build brands by fulfilling people’s quest for meaning.
His expertise stems from 15+ years of experience in research, data, and insights.
He holds a Doctorate in Consumer Psychology and an MBA in Marketing.
- Brand, product and ad awareness studies
- Audience understanding, expansion and segmentation
- Data on-boarding, integration and activation
- Cross-media campaign effectiveness
- Consumer path-to-purchase, Multi Touch Attribution and predictive analytics
- Media placement testing
- Consumer research and insights
- Attitude and usage studies
- Tracking studies
- Bilingual French/English
- Certified Toastmaster
By John North, Christine Robinson, Matt Smith, Adam Johnson, Larry Morrison, Cathy Fyock, Allan McLennan, Denise Gabel, Jason Van Camp, Nathan Johnson, Jenn Foster, Mark Leonard, Melanie Johnson, Everett O’Keefe, George Smolinski.
IT’S TIME TO DISCOVER AUTHORITY
In this insightful book, you will find the collective wisdom of 15 international thought leaders, scattered across three continents and multiple industries, as they share their best strategies for building influence and authority. Covering everything from video and print media to social media and consulting, AUTHORITY lets you inside the minds of experts who have built their own authority and helped countless others do the same. Whether you find yourself in a small business or large, virtual or traditional, you can benefit from the increased impact and success that comes with AUTHORITY.
Inside these pages, you will discover:
Call for Applicants - tBSC Thought Leader AwardLink to joining the competition - https://form.typeform.com/to/zhmnpax0
For years the call for New Business Models is getting stronger, louder, more clear and finds resonance. We need new business models
The economy needs it, the planet needs it, the future needs it.
Now, as a community of forward thinkers, we the Black Sheep Community, a community for New Thought Leadership
organize an event on New Business Models.
On June 15th, we organize International Black Sheep DAY 2022, around the theme of New Business Models. And we invite you, challenge you, for the tBSC New Business Models Award.
Write 1 A4 or 2 min video with your idea for a new business model, or your business model that you want to innovate
On International Black Sheep DAY 2022 we’ll hand a trophy to you
but more important: we as a community of forward thinkers will gather our Masterminds to take your Business Model to the next level.
- The most effective ways to build (and leverage) authority
- How to reinvent your career through writing
- The increasing power of audio books to build influence
- How to respect and connect with your audience
- The value of reputation…and how to build it
- How to overcome the fear of other people’s opinions
- The incredible power of belief
- How to put the world’s largest tech companies to work for you
- The future of online entrepreneurs
- How to create a long-lasting legacy
And much more!
Influence, Credibility and a Competitive Edge are Only a Step Away!
From the book:
AUTHORITY is a loaded term. It is filled with meaning that few of us fully understand, but most interpret authority as someone who has the right to give orders or someone in control. Although the word contains “author” as its root, its meaning is not limited to authorship in the traditional sense. Authority goes so much further. In fact, authority and author each find their origins in the Latin word: augere. In the strictest sense, augere means “to increase,” but the term also came to mean to honour or exalt, to promote or raise, and to augment. In time, the word morphed into “author,” that is, creator and one who executes. In the 14th century, these roots (and these meanings) finally coalesced into the words we know: author, authentic, and authority.
Authority, you see, is not about writing. It is first and foremost about creating. The genesis of authority is in the inception of ideas. These can be new ideas or they can be ideas that have been gathered and melded into something unique. The author (meaning, the creator) of such ideas is, by default, the authority on the subject.
Although we tend to think this is true only with the creation of novel ideas or at least a “new take” on old ideas, the truth is that authority also is granted for those who can repackage or repurpose that which already was known. Oftentimes, the so-called expert is simply the person who happens to bring the right information to the right person at the right time. This does not necessarily require a new, astounding way to look at a subject.
The creation that leads to authority is not limited to any one particular medium either. Although authorship of books often is cited as a path to authority, such authority can be gained through creation in any medium. As such, you will find “authorities” on every subject under the sun, from history and politics to sports and crafts. The creation that leads to such authority can come from almost anything.
In these pages, you will find 15 expert perspectives spanning three different continents. These authors come from diverse backgrounds, with entirely different professions and skillsets, and they share their unique observations on authority, what it means, how to acquire it, and how to leverage it.
At the beginning of each chapter, we have included information about the respective author as well as ways you can contact or follow the author. We encourage you to learn more about the authors; engage with them where you see fit.
It is our collective hope you will find the perspectives in Authority to be enlightening and useful. More than this, we hope the lessons of Authority will take root and bear fruit in your life.
CHAPTER 1: The Future of Online Entrepreneurs
BY JOHN NORTH
CHAPTER 2: I Help Fulfill Dreams! Create A Legacy, Impact, and Income
BY CHRISTINE ROBINSON
CHAPTER 3: It’s Going to be a Good Day!
BY MATT SMITH
CHAPTER 4: Belief is Powerful
BY ADAM JOHNSON
CHAPTER 5: The Book Inside You
BY LARRY MORRISON
CHAPTER 6: Writing as a Reinvention Strategy: How I Wrote a Book and Launched
My New Business (and how you can, too)!
BY CATHY FYOCK, CSP, SPHR, SHRM-SCP
CHAPTER 7: Gaining Your Voice of Authority: Recognizing, Respecting, and Con-
necting with Your Audience – Personally and Professionally
BY ALLAN MCLENNAN P.G.A.
CHAPTER 8: How to Build Your Reputation and Become the Authority
BY JENN FOSTER
CHAPTER 9: Your Authentic Self: Where Authority Lives
BY DENISE GABEL
CHAPTER 10: FOPO: Fear of People’s Opinions
BY JASON B.A. VAN CAMP
CHAPTER 11: The Value of Writing a Book
BY MARK LEONARD
CHAPTER 12: How to Leverage an 800-Pound Gorilla to Become an Authority
BY MELANIE JOHNSON
CHAPTER 13: The New Age of Authority
BY NATHAN JOHNSON
CHAPTER 14: The Force Multiplier: Why Authorship is the Ultimate Builder of Au-
BY EVERETT O’KEEFE
CHAPTER 15: Why Should Authors Make an Audiobook?
BY GEORGE SMOLINSKI
Author details because the authors are the resources used in this book
Evolvepreneur. app CEO & Founder, Strategic Marketer and Book Publisher
Empress On Fire – Leading Transformational Teacher and 6+ Figure Strategist
Real Estate Investor and Educator
Founder/CEO of College Loan Freedom
Cathy Fyock, CSP, SPHR, SHRM-SCP
The Business Book Strategist
Allan McLennan, p.g.a.
Chief Executive, PADEM Media Group/USA, Global Streaming Media Market Developer, Technologist & Analyst
15X Bestselling Author
High Trust Environment – Author, Speaker, and Professional Advisor
Jason B.A. Van Camp
Business Growth Strategist
Publishing, Marketing and Brand Expert
Social Media Advertising and Brand Specialist
International #1 Bestselling Author, Publishing Expert, Founder of Ignite Press
Founder, Gutenberg Reloaded
BOOK PREVIEW LINK: https://www.scribd.com/read/481585237/Authority-Strategic-Concepts-from-15-International-Thought-Leaders-to-Create-Influence-Credibility-and-a-Competitive-Edge-for-You-and-Your-Business
Publisher : Ignite Press (October 14, 2020)
Language : English
Paperback : 160 pages
ISBN-10 : 1950710963
ISBN-13 : 978-1950710966
Item Weight : 7.8 ounces
Dimensions : 5.98 x 0.34 x 9.02 inches
Best Sellers Rank: #2,207,530 in Books (See Top 100 in Books)
#1,822 in Marketing for Small Businesses (Books)
#20,473 in Leadership & Motivation
AMAZON CATEGORY: Books › Business & Money › Management & Leadership