The Thought Leaders Practice

The Thought Leaders Practice

By Matt Church, Scott Stein and Peter Cook

Authors said:

The Thought Leaders Practice is a practical blueprint (in a green book) for positioning yourself as the leading information expert in your field. The book lays out the path—from white belt to black belt—and details the actions you should take at each step along the way. This is not a collection of grand concepts and ethereal ideas; it’s a functional roadmap to financial success, selling your expertise to the world.

The authors—Thought Leaders Global founder Matt Church and Thought Leaders Global partners Peter Cook and Scott Stein—are all active million dollar experts. Each of the invoices over a million dollars a year selling their expertise (in leadership, implementation, and communication respectively).

Book Preface:

For more than 15 years we have been teaching people how to capture, package and deliver their ideas in a way that is commercially smart. Now, in this book, we will share with you the tried and tested methodologies that have helped thousands of information experts make a difference in the lives of those people and businesses they interact with and get paid accordingly. This book was first published by Harper Collins as Sell Your Thoughts in 2011. We’ve learned a lot since then, and this edition comes with the benefit of those lessons, along with a new title.

With the success of the Thought Leaders Business School program, we are super clear that we teach experts how to bill $500,000– $1,500,000 working 50-200 days a year with one or maybe two staff. We are also super clear that this labour of love needs to be run lightly with a scoreboard much like any game. We know that clever people have a tendency to sabotage their commercial success in all kinds of clever ways. This process and the focus of this book is to help you circumvent these self-sabotaging behaviours (most of them unconscious) and put you well on your way to success as a thought leader in practice.

In essence, what we will show you is how to generate a highly leveraged income as a subject-matter expert. We want to show you an alternative model to the two traditional choices of getting a job or run a business. Although the tax-collecting authorities will consider you

a business, and while you need to accept this as a mechanical fact, we are going to suggest that you operate with the mindset of a specialist or practitioner. We are inviting you to consider running your own thought leadership practice based on your expertise—to make a living by selling your thoughts, to make it a game that gives you the chance to do work you love, with people you like the way you want.

Author’s three wishes according to the book:

We have three wishes for this book (and if you are going to have wishes, three is the right number to have). One is for the world, one is for you, and one is a selfish wish for us.

Our wish for the world is that you get to make the contribution that you were born to make. That you get to make a difference to thousands or even millions of people through your practice. That your books, your speeches, your programs, your coaching and your ideas touch lives all over the planet. That by selling your thoughts you leave the world better than you found it.

Our wish for you is that you live your dream as you are making that difference. That you get very well paid to do work you love, with people you like, the way you want. However, that looks for you. That you get to truly create your life.

Our final wish is for us. Our vision is to be part of a meme pool of a thousand thought leaders. We imagine an event where a thousand well-resourced, clever people who have been through this journey are coming together to explore how to work together for the betterment of all. Think of all the problems that we would solve, the projects we would create and the contributions we would make! We would love you to be part of that.

In The Thought Leaders Practice, they walk you through the process of:

  • Refining and packaging your IP to make it commercially smart.
  • Identifying and targeting the market which values your knowledge most highly.
  • Utilising multiple delivery modes to maximise the value of your offering.

Amazon summary:

Helping clever people be commercially smart

An expert is someone who knows something. A thought leader is someone who is known for knowing something. If you can leverage your personal brand as an expert, you can build a practice that helps you make the difference you were born to make.

This book shows you how to take what you know and develop it into an advice-based professional consulting practice. Inside, the authors unpack a step-by-step process that will help you build a ‘business’ around the brand you.

It is the perfect book for people who are entrepreneurial but don’t want to manage a team of staff or launch a business with huge capital outlays.

This book, written by three ‘black belt’ thought leaders, will enable you to:

– Earn $500,000 to $1,500,000 a year working 50-200 days with 1 or 2 support staff.

– Move from being a low-paid coach, speaker, trainer, author, facilitator or consultant to one who is richly rewarded for the value they bring to others.

– Shift from an employee to thought leader.

– Learn from a range of thought leaders who have successfully implemented this methodology.

This best selling book is now in its second edition. It details the methodology that has been used to teach thousands of experts how to create a successful thought leaders practice.

Some of the key takeaways for reading this book according to a reviewer were:

  • Not understanding the difference between a Practice and a Small Business. I made this mistake. You are selling your time not a product or service.
  • A successful practice is defined as annual income of $720,000 and to achieve that you have to be a Thought Leader with unique intellectual property and not a commodity.
  • Building a successful practice requires starting a series of clusters using each of six delivery modes: Speaking, Authoring, Training, Mentoring, Facilitating and Coaching.

The model used in this book is:

Thought Leaders Practice

Here’s a quick explanation of each section:

  • Model: This is a visual representation of the idea. It could be a photo, diagram, or some other kind of graphic.
  • Metaphor: This is the verbal metaphor that helps people understand the idea by comparing it to something else.
  • Statement: This is a short description of the idea.
  • Explanation: The long description of the idea.
  • Study/Statistics: The evidence you have to support the idea.
  • Story: A use case, personal story, or some other narrative that illustrates why the idea is important to others.

Product details


Publisher: Thought Leaders (August 15, 2016)

Publication date: August 15, 2016

Language: English

Print length: 314 pages

Best Sellers Rank: #355,074 in Kindle Store (See Top 100 in Kindle Store)

#121 in Business Consulting (Kindle Store)

#311 in Business Consulting (Books)

#1,395 in Business Leadership

Customer Reviews: 4.8 out of 5 stars    51 ratings

AMAZON CATEGORY: Kindle Store › Kindle eBooks › Business & Money

Authority Marketing: How to Leverage 7 Pillars of Thought Leadership

Authority Marketing: How to Leverage 7 Pillars of Thought Leadership

Author: Adam Witty, Rusty Shelton

Marketing never had a greater ally than Authority, and here’s why. In the book, Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant, Adam Witty and Rusty Shelton take a deep dive into the concept of Authority Marketing, how it works, and why it provides immeasurable benefit to business leaders. The book guides readers through the Seven Pillars of Authority Marketing, explaining how Authority is built and leveraged. A simple ‘equation,’ presented in the book, can be used to understand how the process works.

Expertise x Celebrity = Authority

When a business leader takes their expertise and ‘multiplies’ it by “celebrity-style visibility,” they put themselves in a position of power and authority, which in turn drives leads and generates profit. You don’t need visibility or ‘celebrity status’ at the national level. Rather, business leaders are encouraged to locate their niche – their specific target market – and increase their visibility specifically in that market.

For example: if Dr. Chatelain, a dentist, practices in Kokomo, Indiana – Authority Marketing can ensure that when anyone in Kokomo thinks ‘dentist,’ they immediately think, “Dr. Chatelain.” Not only this but there is a general understanding that Dr. Chatelain is THE expert on dentistry in the area, more so than any of his competitors.

The authors state that the successful authority “marketing blueprint” consists of 7 pillars.

1. Branding & Omnipresence                  2. Lead generation

3. Content marketing                                4. PR & media

5. Speaking                       6. Events                    7. Referral marketing.

The book is broken up into 3 distinct sections

1. The big idea

2. Building your blueprint: the 7 pillars of authority marketing and

3. Implementing your authority marketing blueprint.

In this book, we will learn

  • What Authority Marketing is and how to use it to grow your business
  • How others have used Authority Marketing to create unimaginable success
  • Why thought leadership is your most important secret weapon

The 7 Pillars of Authority Marketing

Thus, the big idea of Authority Marketing is: you can achieve wild success in your field when you intentionally, systematically position yourself as THE authority in your field. In doing so, you give yourself an unfair advantage over your competition, allowing you to command outsized influence in your target market – leaving your competitors in the dust. The book explains how to court leads, taking them from curious audience members to loyal fans, buyers, and clients.

Despite only being elucidated as a concept recently, Authority Marketing itself is “as old as civilization,” with three distinct historical eras. The book explores these eras in rich detail. The Institutional Authority era has no true start date, seen simply as “pre-1875.” During this time, Authority was something bestowed upon others by institutions, like the Church or the state, through formal titles and posts. These institutions acted as the gatekeepers of Authority. The second era, 1875-2000 was coined the Media Driven Authority era, wherein this power was transferred to the press and media.

Those who could properly leverage the media to generate enough buzz around their name could reach Authority status in their industry. The modern, Market-Driven Authority era saw the democratization of the media. In turn, the power to create and confer Authority is now in the professional’s own hands – whether or not they achieve Authority status depends entirely on how they market themselves. Hence, Authority Marketing.

Perhaps the most valuable lessons to be gleaned from the book lay in its second part, where they lift the curtain on how a business leader can become a magnet for leads and prospects, rather than having to hunt them down. Dissecting the Seven Pillars of Authority Marketing, Witty and Shelton provide powerful insights into the world of marketing, pointing out to professionals all the unused tools at their disposal.

PREFACE according to the book:

In the spring of 2015, Advantage Media Group founder and CEO, Adam Witty, took a step back to try to identify the macro trends that would shape the marketing world in the years to come. At the time, the company he founded more than a decade before in 2005, Advantage Media Group, had helped hundreds of entrepreneurs, CEOs, and professionals create and publish a book to help grow their business. Although the company was incredibly successful and won numerous awards for rapid growth, quality, and culture, he believed book publication only scratched the surface of what the company could achieve for its authors.

It grew steadily apparent to Adam-he needed to provide a marketing framework, one that could be reliably executed. As you know, because you chose to pick up this book, there is no shortage of options when it comes to marketing. Adam felt like a shift was taking place that was putting more power in the hands of you the business leader. Rather than having to do what everyone else is doing by focusing on the expensive, time-intensive, and unreliable process needed to build a corporate brand, you could control your own marketing destiny.

How did he know a shift was taking place?

He saw it happening in his own life.

When Adam founded Advantage, he did what most entrepreneurs and business leaders do-he focused on building the company’s corporate brand. He was successful by most metrics, growing the company at a significant rate, but he was plagued with competition from other publishers. The company didn’t truly hit “lift-off” until he started focusing on something none of his competitors were focused on-a a personal brand. Adam knew he didn’t have the marketing budget or brand name in a place that large publishers had.

He decided the quickest and most effective route to success was to focus on building his own personal brand. This, in turn, would bolster the Advantage brand. As a result, he was named to the Inc. Magazine 30 Under 30 list in 2011, wrote numerous books, began speaking at EO, YPO, and Vistage events, and made it a point to personally be involved in author events around the country.

The shift to Authority-building had a significant impact on the business. Revenues have grown tenfold and the visibility Adam built opened the door for a partnership between Advantage Media Group and Forbes to launch the company’s first-ever book publishing imprint, ForbesBooks. By building his personal Authority, Adam recognized he was playing a game none of his competitors knew was being played.

Authority Marketing was the most important macro trend entrepreneurs, CEOs, and professionals needed to pay attention to. He decided the best way to help authors was through acquisition and he went on a nationwide hunt for the top thought leadership agency in the country.

That search quickly led him to Rusty Shelton, who was running Shelton Interactive, an award-winning agency that represented more than thirty-five New York Times and Wall Street Journal bestsellers, including clients like Keller Williams Realty co-founder Gary Keller, Chicken Soup for the Soul, and numerous other global brands. A published author himself, Rusty had been building his own Authority, first by speaking at Harvard on the changing world of PR and marketing at the age of twenty-three and by being a veteran speaker of many other elite conferences including SXSW.

Adam and Rusty quickly hit it off and joined forces to build the Authority Marketing System that has helped numerous experts build their Authority, expand their impact, and, ultimately, make their competition irrelevant.

The book you’re about to read will teach you how to utilize Authority Marketing to take your business to the next level.


Learn how to use Authority Marketing®

to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book!

Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price?

One thing is for certain: Authority doesn’t just happen; Authority is built through a systematic process called the Authority Marketing System.

But how can you make this shift in an environment that is noisier and more crowded than ever before?

If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority.

In this book you will learn:

• What Authority Marketing is and how to use it to grow your business

• The Pillars of Authority Marketing

• How others have used Authority Marketing to create unimaginable success

• Why thought leadership is your most important secret weapon

Authority Marketing isn’t about ego or attention—it’s about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!

Table of Contents:

Foreword Steve Forbes ix

Preface xiii

Part I The Big Idea  1

What Is Authority Marketing?  3

The Three Eras of Authority Marketing  13

The Case for Authority Marketing  23

Part II Building Your Blueprint: The Seven Pillars Of Authority Marketing  25

Seven Pillars of Authority Marketing  27

Branding and Omnipresence  29

Lead Generation  41

Content Marketing  59

PR & Media  71

Speaking  77

Events  83

Referral Marketing  87

Part III Implementing Your Authority Marketing Blueprint  93

It’s Hard to Spell Authority without AUTHOR  95

Authority Marketing: Beginning With the End in Mind  111

Happiness and Authority Marketing  123

Why Authority Marketing? Dan Kennedy  131

About the Authors  141


Adam Witty

Advantage Media Group

Forbes Books

Twitter – Adam Witty

LinkedIn – Adam Witty

Email – Adam Witty


Product details

Publisher: ForbesBooks (May 3, 2018)

Language: English

Hardcover: 168 pages

ISBN-10: 1946633135

ISBN-13: 978-1946633132

Item Weight: 1 pound

Dimensions : 6.1 x 0.8 x 9.1 inches

Best Sellers Rank: #501,484 in Books (See Top 100 in Books)

#332 in Multilevel Marketing (Books)

#581 in Marketing for Small Businesses (Books)

#4,165 in Entrepreneurship (Books)

Customer Reviews: 4.4 out of 5 stars    79 ratings

Amazon category: Books › Business & Money › Marketing & Sales

Important types of creativity

Important types of creativity

Creativity is not a new word to us, but there are different types of creativity. In the past, we might have been surprised by the level of creativity shown by a person. The truth is that creativity is meant for everybody.

In our professions, entrepreneurial, etc., creativity is needed for accessible works. You might have come across some people in the past, and you admire their creativity. We have given creativity lots of meanings. Creativity is the ability to do anything art (singing, dancing, drawing, carving, etc.). Also, to some, it is about creating something out of nothing.

While every meaning might be correct, we need to check what creativity means. According to the Merriam-webster dictionary, creativity means the ability to create. From all the examples listed above, every one of them had to do with bringing something into existence. Singers create music, artists and painters create images, and so on.


In other meanings, creativity is defined as being clever, imaginative, innovative, and original. Later in this article, we will learn about a man involved in almost all aspects of humanity.

Four (4) types of creativity

To accomplish your tasks effectively, you need to be creative. This tells us that creativity is not meant for the gifted ones in artistic works. You can be creative in your profession to show the difference. If you do things the usual way it is done, you will not be different from others.

The world is changing into the world of change-makers. Only the ready will enjoy it. You must know which type of creativity is good for you before you can unleash your potentials. In recent years, companies now hire creative employees. Understanding the word creativity, the types, and the psychology behind it is essential.

Creativity is regarded as one of the hardest things to study by psychologists. It is because there is no end to creativity. Another person will take up from where a person stops.

What are the types of creativity?

Arne Dietrich, in 2004 released a paper on creativity from a brain and neuroscience perspective. He categorized creativity into four (4) different types with corresponding brain activities.

Deliberate and Cognitive creativity: Deliberate and cognitive creativity is the type that comes from a nurtured knowledge in a discipline or profession. Dietrich said this type of creativity occurs in the prefrontal cortex (PFC). The prefrontal cortex is right behind your forehead. He made it known that creative thinking doesn’t necessarily take place in the PFC. The prefrontal cortex allows you to do two things: (I) Focus and (II) Connects the information you have stored in your head about your said discipline.

Before deliberate and cognitive creativity occurs, you must have pre-existing knowledge about two or more topics in your field. When you are deliberately and cognitively creative, you put together existing knowledge and information to create new ones.

It requires a high degree of knowledge and information. It also requires time to connect this existing knowledge. To make people show this kind of creativity, you have to provide them with the necessary enough. It would help if you also gave them enough time.

Deliberate and Emotional Creativity:  This type of creativity comes from our emotions. Due to the state of mind, some creativity can be displayed. This takes place in the cingulate cortex. Feelings and emotions ignite this kind of creativity. We have heard songs written out of excitement or sadness. Love, hate, happiness, sorrow, and so on can spark creativity.

You don’t need to have pre-existing knowledge about a subject topic. Your feelings and emotions determine this creativity. Some poems were written under the influence—the same thing with work ethics. The ability to deliver when it matters might be a subject of deliberate and emotional creativity. The state of mind affects our performance under pressure. Excitement will help build your morale, while sorrow will reduce it.

However, feelings and emotions might work in opposite ways. When a person is too excited, the person might be too comfortable to push forward. Also, a sorrowful person might find strength in it and want to prove people wrong. Deliberate and emotional creativity requires time. You can provide yourself or people with questions that require deep thoughts to achieve this.


Spontaneous and Cognitive Creativity: Spontaneous and cognitive creativity is the third type of creativity. This requires the unconscious state of the brain. This occurs in the basal ganglia of the brain. The basal ganglia operate outside your conscious awareness. When spontaneous and cognitive creativity is taking place, the conscious brain stops working. It stops to give room for the unconscious part of the brain to work on the problem. If you need to think out of the box, you need to take it off your consciousness. Doing an unrelated activity, the prefrontal cortex connects information.

The unconscious mental state then comes up with a new way. This type of creativity needs a kind of existing knowledge. There has been a famous example of this. The story of Isaac Newton formulating the gravity theory while watching an apple fall is an example. It can only happen when you stop working on the problem and doing some other irrelevant things. Answers will come when the unconscious mental state works on it.

Spontaneous and Emotional Creativity: The last type of creativity is spontaneous and emotional creativity. This comes from the amygdala of the brain, where emotions are processed. Ideas and creativity spring up when the brain and the prefrontal cortex are at rest. This is the kind of creativity possessed by great artists and musicians. It cannot be predesigned for as it happens at varying moments.

Spontaneous and emotional creativity doesn’t require any form of existing knowledge. They often deal with skills such as writing, art, musical, and so on. When it happens, they are mighty as it gives more than what you are known for.

Moreover, this type of creativity cannot be aided by drugs instead of what is regularly done by artists. Many engage in drugs as stimulants to reduce their consciousness and increase their mind functions.

Two critical components of creativity

Creativity is creating new and different things with unique values and influence. We have two components of creativity.

  1. Originality: Originality is a major component of creativity. It must be new and unique. It must not be an expansion or a modified version of a pre-existing thing. It’s not a bad thing to draw ideas from pre-existing things. The knowledge gained from it can be used to create something new.

The truth is that there is nothing new under the heavens. Millions of thoughts pass through individuals every day; whoever works and develops the idea becomes the pioneer. You can be shocked at others doing something you just thought about.

Creativity also affects your presentation. An idea might look alike, but a well-presented idea with unique values will be well accepted.

  • Functionality: The second important component of creativity is functionality. A creative idea must produce positive results. If an idea is not functional, it is of no use.

Qualities of Creative people

  1. Intelligent: It is believed that intelligence plays a crucial role in creativity. But not all intelligent people are creative. According to a study carried out by some IQ experts, they said high IQ is essential for creativity. It’s safe to say a creative person is an intelligent person. Intelligence is not in terms of academics, but being able to produce out of nothing.
  2. Skilful: People who possess skills ranging from writing to artistic works and musicals are often referred to as creative. Creative people are skilful people. They use their skills to bring to life what doesn’t exist before.
  3. Energetic: Creative people invest their energies in creating new ideas. They tend to have a significant amount of mental energy as much as physical energy.
  4. Disciplined: Creative people are disciplined. They don’t waste time on irrelevant things. They don’t waste resources as well.

Advantages of creativity

  1. It helps to be more productive: Creative people have open and active minds. They are always looking for new ways to solve problems. This makes them productive Vlone.
  2. Creativity boosts confidence: Creativity helps you to see the bigger picture of your ideas. It boosts your confidence. Overcoming hindrances and achieving goals will boost your confidence as a capable person.
  3. Creativity helps problem-solving: When solving problems, creativity gives you various ways and options to explore.
  4. Creativity motivates you: Doing the same thing the same way will frustrate you. Why not try something creative. This motivates you to do more.
  5. Creativity aids self-expression: The freedom of expression is a vital part of creativity. You are not limited to any length when creatively expressing your ideas.
  6. Creativity helps in becoming important: Many people run away from their skills to follow up another career and vice versa. Creativity has made some people very important in the world today.

Example of creative people

Leonardo da Vinci: Leonardo da Vinci during his days, was very creative. He was an active painter, scientist, theorist, architect, and sculptor. He helped in making most of the innovations we have today possible. He designed the submarine, aeroplane, helicopter, and so on. He also functioned as an engineer.

Sir Isaac Newton: Sir Isaac Newton was an American author, physicist, astrologer, and theorist. He is widely regarded as one of the greatest mathematicians.

Thomas Edison: Thomas Edison was an American inventor and businessman. He was once described as America’s greatest inventor.

Charles Darwin: He was an English geologist and biologist. He was widely known for his evolution theory.


Creativity is not for those with special skills, and it can be applied in any field and profession. Try something new, try something different. It doesn’t harm. There is no failure in trying. If it doesn’t work, try again.

Contact us.

Playing Big: Find Your Voice, Your Mission, Your Message

Playing Big: Find Your Voice, Your Mission, Your Message

By Tara Mohr

Amazon summary:

A groundbreaking women’s leadership expert and popular conference speaker gives women the practical skills to voice and implement the changes they want to see—in themselves and in the world

In her coaching and programs for women, Tara Mohr saw how women were “playing small” in their lives and careers were frustrated by it, and wanted to “play bigger.” She has devised a proven way for them to achieve their dreams by playing big from the inside out. Mohr’s work helping women play bigger has earned acclaim from the likes of Maria Shriver and Jillian Michaels and has been featured on the Today show, CNN, and a host of other media outlets.

Sheryl Sandberg’s Lean In gave many women new awareness about what kinds of changes they need to make to become more successful, yet most women need help implementing them. In the tradition of Brené Brown’s Daring Greatly, Playing Big provides real, practical tools to help women quiet self-doubt, identify their callings, “unhook” from praise and criticism, unlearn counterproductive good girl habits, and begin taking bold action.

While not all women aspire to end up in the corner office, every woman aspires to something. Playing Big fills a major gap among women’s career books; it isn’t just for corporate women. The book offers tools to help every woman play bigger—whether she’s an executive, community volunteer, artist, or stay-at-home mom.

Thousands of women across the country have been transformed by Mohr’s program, and now this book makes the ideas and practices available to everyone who is ready to play big.

Summary by Vanessa Chase:

“Playing Big is about bridging the gap between what we see in you and what you know about yourself. It’s a practical guide to moving past self-doubt and creating what you most want to create”

– Playing Big, page ix

It is no mystery that there is gender inequality in our society. This inequality is especially evident in the workplace. But for all of the ways that women have advanced in society, why does workplace inequality persist? This question and more about women’s leadership has been a core concern for Tara Mohr. In her book Playing Big, Mohr explores this issue in-depth and also offers women concrete advice for stepping into leadership roles.

Tom Mohr, playing big means living with great freedom to express your voice and pursue your aspirations. Even though we are all aware of this potential, Mohr couldn’t help but notice that many women were denying it in themselves. “You are that talented woman who doesn’t see how talented she is.” Playing Big is Mohr’s solution to recognizing and owning our talent, and living a more fulfilling life. Mohr walks readers through a process of understanding our barriers to play big (i.e. our Inner Critic), tuning into our inner wisdom, working through fear, communicating with power, finding our calling, and embracing ease. Playing Big is a comprehensive guide for women who want to make big changes in their life and career.

The Big Idea

Overcome the Internal Barriers

“Centuries of women’s exclusion from political, public, and professional life have had many effects. Some of these effects were external. But inequality of men and women has also left internal effects in us.”

– Playing Big, page xxv

The conversation about workplace inequality is typically about external barriers to women. This includes legislation, formal policies, pay disparities, lack of legal protections, and the denial of women’s basic rights. But what Mohr is suggesting is that even though the playing field is not completely even, women can advance more by focusing on the internal barriers. The internalized oppression that women experience is a result of years of external oppression. Mohr suggests that it has also shaped how we think of ourselves and what we see as possible for our lives and work. The core practices and ideas in Playing Big all come from this basic idea.

Mohr’s goal is to help women work through their internalized oppression and barriers. Playing Big is the result of years of this type of coaching that Mohr has provided to women, and what she outlines in the book are many practical ideas and tips for women to independently work through their barriers. Read on for two.

Befriend Your Inner Critic

“You simply need to learn how to live with the inner voice of self-doubt but not be held back by it, to hear the voice and not take direction from it.”– Playing Big, page 3

Although we may not talk about it often, we all have a voice in our minds that is often our biggest critic. “We are so used to living with this voice, most of us don’t imagine it could be otherwise,” she writes. Mohr suggests the key problem with the voice of our inner critic is that we do not separate ourselves from this voice. In other words, we see this voice and its narrative as a direct reflection of who we really are. But that’s simply not the case. The problem with our inner critic is that often we let that voice take the wheel and make our decisions. Mohr suggests a few practices for managing our inner critic:

  • Label and notice – When you start hearing your inner critic, pause and notice it. Specifically, recognize that it is your inner critic.
  • Separate the “I” from the inner critic Recognize that your inner critic is struggling, not you.
  • Compassionately see your inner critic’s motives – When you hear the voice of self-doubt, try to understand what your critic is trying protect you from. What are the real intentions behind their words?
  • Have a sense of humor – Sometimes the best way to manage our inner critic is with a sense of humor. Is there something absurd or funny about what the critic is telling you?

At Some Point, We Have to Leap

“Leaps get us playing bigger right now.”

– Playing Big, page 165

For all of the inner work that we might do to help ourselves prepare to play big, at some point we have to actually start playing big. Mohr suggests this requires us to leap from where we are to playing big.

A leap, according to Mohr, meets six criteria:

  1. It gets you playing bigger now, according to what that means for you.
  2. It can be finished within one to two weeks.
  3. It’s a simple, action phrase (i.e. to apply to three jobs in your desired field).
  4. It gets your adrenaline flowing because a leap stretches you outside your comfort zone.
  5. A leap puts you in contact with the audience you want to reach or influence.
  6. You leap with intent to learn.

Product details:

Publisher: Avery; Reprint edition (December 29, 2015)

Paperback: 304 pages

ISBN-10: 1592409601

ISBN-13: 978-1592409600

Best Sellers Rank: #19,108 in Books (See Top 100 in Books)

#48 in Women & Business (Books)

#276 in Women’s Studies (Books)

#670 in Success Self-Help

AMAZON CATEGORY: Books › Self-Help › Success

Understanding & Coping Your Relationship with a Partner Having ADHD and Cognitive Disinhibition

Understanding & Coping Your Relationship with a Partner Having ADHD and Cognitive Disinhibition

ADHD and cognitive disinhibition can create problems in all areas of your life. People suffering from these mental health states struggle hard to stay organized, work efficiently, and avoid distractions. Living with a person experiencing ADHD or cognitive disinhibition is difficult as it can cause resentments, frustrations, and misunderstandings in your relationship with them.

What is ADHD?

Attention deficit hyperactivity disorder is a mental health condition that can cause impulsive behaviors and unusual hyperactivity levels. Such people have trouble focusing on a single task or staying still for longer periods. Many people experience changes in energy level and inattention. But, for an individual with ADHD, it happens to a greater extent and more often compared to others who don’t have it. It can seriously impact their studies, personal, and professional lives. Both children and adults can have ADHD. Though it is mostly diagnosed in adulthood, the condition is there from the start.

There is a wide range of behaviors associated with ADHD, but usually, the patients show the following symptoms:

  • Trouble concentrating or focusing on tasks
  • Difficulty in sitting still
  • Getting easily distracted
  • Being forgetful to complete tasks
  • Interrupting people while they are talking

Cognitive Disinhibition & its Relation to ADHD

When you focus on something, you are doing cognitive inhibition, as a neuroscientist would say. In simple words, you are blocking out, and you are inhibiting information from entering your consciousness. You block all the irrelevant things, but you may also block the information that could lead to a creative solution.

The more creative people are expressive, which is used to describe their thinking process. A neuroscientist would call it cognitive disinhibition. It means that loosen the filters allowing various thoughts to flow freely. Only fewer thoughts are blocked out or are inhibited. Cognitive disinhibition is the failure to ignore irrelevant information that is not required to complete the current task. It leads to weird psychosis and thoughts.

As mentioned earlier, the ability to inhibit competing thoughts and focus on a task is known as cognitive inhibition. Cognitive disinhibition causes ADHD, resulting in cognitive inflexibility or the inability to attend, maintain concentration, and focus. People show similar signs of conduct disorder, risk-taking behavior, drug-seeking, impulsivity, and emotional symptoms like temper tantrums, anger, irritability, and aggression.

How Does ADHD and Cognitive Disinhibition Affect Relationships?

ADHD and Cognitive Disinhibition

Though ADHD and Cognitive Disinhibition cause problems in various life areas, their symptoms can be quite damaging when it comes to closest relationships. It is true if the symptoms are never diagnosed properly or treated.

The person suffering from ADHD and Cognitive Disinhibition may feel constantly micromanaged, nagged, or criticized. Regardless of what they do, nothing seems to please their partner or spouse. As an adult, they don’t feel respected, and they are found to avoid their partner. They say whatever they feel to get them off their back. They feel like they are being controlled in every aspect of their life, which may result in questioning their relationship. Partner with ADHD and cognitive disinhibition feel:

  • Overwhelmed
  • Shamed
  • Subordinate to their other half
  • Unwanted
  • Unloved
  • Longing to be accepted
  • Afraid to fail again and again

When you are in a relationship with someone who has ADHD or Cognitive Disinhibition, you may feel unappreciated, ignored, and lonely. You get tired of being the only responsible one in the relationship. You feel that you can’t rely on your significant other as they never seem to keep their promises. And you are finding yourself forced to give them constant reminders and may even do things by yourself. It feels your spouse or partner just doesn’t bother or care. You may feel:

  • Ignored
  • Offended
  • Depleted and exhausted
  • Stressed out
  • Unloved and unwanted
  • Frustrated
  • Emotionally blocked out and angry

You can see how the feelings on both ends can damage your relationship. The ADHD partner feels misunderstood and judged, getting defensive and pulling away, whereas the non-ADHD one nags, complaints, gets increasingly resentful. No one is happy in the end.

Remember, it doesn’t have to be this way. You can establish a happier, healthier relationship by learning about the role mental conditions play in your partnership. Both of you can select to be more productive and positive about the situation and respond to challenges. You both can find a healthy way to communicate. 

Understand the role of ADHD and Cognitive Disinhibition in Relationships

You can change your bitter relationship. It begins with understanding what role the mental conditions play in your relationship. Once you recognize the symptoms that are affecting your relation and interaction as a couple, you can learn to respond to them in a better way. For the partner with a mental condition, it means learning to manage the symptoms, and for the other, learning to react to temper tantrums and frustrations to motivate and encourage your partner.

The symptoms that are shown by people who have ADHD and cognitive disinhibition that can cause problems in a relationship are:

  • Emotional outbursts– People who have ADHD and cognitive disinhibition find it very hard to moderate their emotions. They lose their temper easily and have trouble discussing the problems in a calm manner. This may make you feel like walking on eggshells to avoid outbursts.
  • Impulsivity– Your partner may just blurt things out without thinking and realizing that it can hurt your feelings. It leads to reckless and irresponsible behavior. 
  • Poor organizational skills– IT means finding it difficult to complete the tasks, including the general household chores. This symptom of theirs can make you feel like you always have to clean up after them, and you are shouldering all the household duties.
  • Forgetfulness- Your partner with ADHD may try to pay attention, but they tend to forget what was discussed or promised. When it’s your birthday, or you are told something to get for you, you may start to feel like they are unreliable or don’t care.
  • Finding it hard to pay attention– People with ADHD tend to zone out during conversations, making you feel devalued and ignored. They can mindlessly agree to do something and forget later or miss the details, which can frustrate you as their partner.


How to Increase Understanding in Your Relationship?

Cognitive Disinhibition and understanding

Imagine Yourself in Your Partner’s Situation

The first and foremost step in transforming your relationship is to learn to see things from the perspective of your partner who has ADHD and cognitive disinhibition. After spending a long time with your partners and having the same arguments time and again, it might make you think that you already understand your partner. However, never underestimate the fact that it is easy to misinterpret the intentions and actions of your partner. You both are different than you think. Emotions run high around relationships with ADHD issues, and it is difficult to maintain perspective and objectivity.

The best way to understand is to put yourself in your ADHD partner’s shoes and then listen. Take time to sit with them and talk when you are not already in a bad mood. Let them describe how they feel without interrupting them. Once they are finished, repeat the points they have said to make sure you understood correctly. After they are done with their points, you can ask them to do the same and listen to you with an open mind and fresh ears.

See Your Partner beyond Their Symptoms

It would help if you separated your partner from their behaviors and symptoms. Instead of giving them labels such as ‘irresponsible,’ recognize their lack of follow-through and forgetfulness as symptoms. Keep in mind that symptoms are not character traits. And make your ADHD partner understand that your nagging usually arises from feelings of stress and frustration and not because you are unsympathetic.

Accept How Your Behavior Impact Your Partner

It would help if you considered how your criticism makes your partner feel. Do not dismiss your partner’s complaints or disrespect them just because you don’t like the way they react or bring it up. Make them realize how their untreated symptoms are affecting you and your relationship with them.

Gain Knowledge about ADHD and Cognitive Disinhibition

Educate yourself and learn more about ADHD and cognitive disinhibition and their symptoms. The more you know, the easier it will become to see how these mental conditions are affecting your relationship. Many of your couple issues will finally start to make some sense. You must remember that a brain with ADHD or cognitive disinhibition is naturally different from yours. You can take symptoms and behavior less personally. Besides, it will be a relief to understand the reason behind the behavior of your partner. You can gain knowledge and take possible steps to manage their symptoms and your reactions as well towards them.

Work Together As a Team- Conclusion

Just because your partner is diagnosed with cognitive disinhibition, it doesn’t mean that you can’t have a mutually fulfilling and balanced relationship. The secret is to work together as a team, and you both can participate in your relationship as a couple and look for ways to support each other.

Important Reasons of Leadership in Management

Important Reasons of Leadership in Management

The importance of leadership in management cannot be overemphasized; it plays a vital role in forming an organization’s culture.

The progress, performance, and lifespan of any organization depend heavily on its management. Both old and newly established organizations, ranging from small to medium to large scale, require a solid management plan to succeed.

Management leadership can create goals, inspire workers, make fast decisions, and achieve their goals.

leadership in mangement

What is Management?

Management is defined as the process by which affairs of an organization are administered, irrespective of nature, type, and size. It is also the art and act of creating an atmosphere where every organization member can work hand in hand. To achieve objectives (short term, medium-term, and long-term) effectively.

Management leadership involves putting all resources, men, money, machines, and strategy to achieve the desired result. A well-managed organization can effectively grow and has high chances of surviving hard times. For example, the planet experienced a pandemic last year (2020) – many organizations with poor leadership in management could not survive the economic crisis caused by the pandemic. Whereas, some companies survived the crisis because of the solid leadership in management that had been in place before time.

In our world today, we have different organizations, both profit inclined and non-profit. Both have helped our society in:

  1. attaining individual goals,
  2. preservation of knowledge by keeping achievements for the coming generations and
  3. provision of career opportunities to individuals.

What are the levels of Leadership in Management?

  1. Top-Level Management: This level is the highest level of leadership in the management of any organization, which includes organization pioneers, Board of Directors, and Chief Executives. Objectives, policies, and strategies are usually made at this level.
  2. Middle-Level Management: This is the second level and probably the most critical level in the hierarchy. This level creates a connection between the top and the lower-level management. This level includes departmental and divisional heads who are in positions to implement control plans and strategies stated by the top-level management.
  3. Lower-level management: This is the operational level management. This is where all tasks will be carried out.
Leadership in Management

Why is Leadership in Management important?

                Now that we have an idea of management, let’s discuss the importance of leadership in management. The importance of leadership in management will help to build the proper management structure. The importance includes:

  1. It helps to plan properly

Leadership in management helps draw out processes needed; the right moves to achieving goals (both short-term and long-term). There is a famous saying – failing to plan is planning to fail. The existence of leadership in management will fuel proper planning.

  • It helps to achieve goals and objectives

After planning has been done, the next thing to set reasonable goals. Leadership in management helps to achieve goals and objectives that have been planned. Management leadership will help to devise means and strategies to achieve these goals and objectives.

  • Sense of focus and direction

It is needed for an organization to be focused on its aims. Management leadership is a vital tool in keeping an organization focused. An organization without focus will be stagnant and also put members into confusion. Also, the business can be thrown into disarray.

Leadership in management helps to foresee or anticipate a problem. It also develops means to cope with them to keep the organization on track.

  • Organization for optimum usage of resources

Leadership in management helps organize an organization that involves defining roles, grouping roles, establishing authorities and frameworks – that can help in attaining set goals and objectives. An adequately organized group or organization will do better with teamwork; compared to a disorganized group. Leadership in management helps assign resources – both human and technology to areas where they are most needed.

Management leadership will help to assign roles to an individual based on their strength. This will help the organization to perform at its maximum strength. It will save time and resources.

  • Maintaining responsibility and order.

Leadership in management helps to organize an institution. So that everyone knows what they are expected to do at every point in time, an employee can be held responsible and accountable under this system. Orderliness is essential for an organization in coping with unforeseen problems and also in tackling them.

  • Getting the most qualified personnel for the Job

Leadership in management helps with staffing. Staffing means to select, develop, maintain, and utilize personnel – in a way that can move the organization towards attaining goals economically and effectively. This is essential as it helps the organization in discovering skilled individuals to fill various positions. This leads to high performance and productivity.

  • Reduced workload

Effective management will help in the proper assigning of duties and activities. This will help to reduce workload and also improve efficiency. Leadership in management helps with good man-management. Everyone will be happy and motivated. Which in return gives high efficiency and productivity.

Leadership in Management

Leadership and Management

Leadership and management are synonymous but have differences too. Management leadership is critical. As an essential component of management, leadership creates an environment for exploitation and excellence. A manager must have good leadership skills. Leaders influence and motivate others to accomplish a common goal. This influence is essential in management.

Difference between leadership and management

Leadership differs from management in many ways, they include:

  1. Delegation of authority and responsibilities: A manager delegates authority and responsibilities, but a leader provides direction by inspiring people.
  2. A manager gets the authority by position, but a leader gets his power from the followers.
  3. A manager follows a company’s policy and guidelines; a leader follows his instincts. A manager follows the values of the company while a leader creates his values.
  4. A manager is mainly concerned with the administrative work in the company; a leader gets more involved in the operations in the company.
  5. A leader deals with practical experience with people, while a manager deals with the technical aspects of the business.
  6. A leader is proactive, while a manager is reactive.
  7. A manager evaluates people base on their age, record, and present performance, while a leader evaluates people based on their potentials.
  8. A manager deals with metrics, while a leader deals with things that cannot be measured.
  9. A manager administrates in a designated manner, while a leader is more flexible and creative.

These points further show that the role of leadership in management cannot be underrated.

Traits of a leader needed in management.

An executive of a company can either be a leader or a manager. It will show how they do their things. Before you decide if a person is a leader or a manager, here are some apparent traits to look at:

Strong character: A strong character is not exhibited facially. A person with a strong character is mainly noticed when there are challenges. It cannot be measured by being an introvert or an extrovert. It is of the mind. It should be a person who is not shy of challenges.

Inspiration: A leader must be able to inspire others. It doesn’t have to be only when you speak; your actions should be inspiring. He inspires people to fulfill their potentials.

Motivation: A leader must be able to motivate people. Who are the people you motivate? People who have lost interest in doing some things. Motivating people is like waking up a dead. He believes in people irrespective of their record.

Good communication skills: A leader doesn’t interact with people the same way. Some people need special attention than the rest of the team. A leader opens the door for opinions and criticism.

Honesty and integrity: A leader must be honest. They act in the line of what they say. People quickly lose trust in anyone they can’t trust.

Optimism: A leader looks into the future. They see where the company will be in the future and plan for it. Even when the plans are not working well, he doesn’t give up.

Responsibility: A leader takes responsibility for people. He doesn’t take glory for the success; he instead gives the team the appraisal. He makes decisions and takes responsibility for it.

Answers: A leader finds answers to challenges. He shows support during challenging times and holds the team together.

Visions: A leader creates a new vision for the company. He looks at what the market will be like in the future and encourages the team to go for it.


To take your organization to the next level, you need leadership in management. Leaders give the support for the followers to excel. Leaders will create opportunities for continuity in management. You can join us today at The Black Sheep Community, where future leaders are being trained.

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