The importance of Thought Leadership and How to use its Content effectively?

The importance of Thought Leadership and How to use its Content effectively?

Thought leadership is something that most companies know how to do, but many don’t know what to do next. While some people quickly dismiss the term “thought leadership” as empty marketing jargon, it is a powerful strategy when it is fully understood and applied strategically.

Below we will describe the value of leadership and tips on how to use it effectively.


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Determining mental leadership

Before we begin to understand the benefits of leadership in thinking and how brands can effectively use it as part of their marketing strategies, defining what leadership is in thought is helpful.

Leadership thinking involves creating content that leverages your industry’s brand experience to provide useful information or address the issues and challenges faced by their audience. Leadership thinking can take many forms. Any form of content marketing that demonstrates the know-how and experience of your brand or your employees is considered a leader of thought. This can include blog posts, technical documents, case studies, interviews, events, webinars, etc. You want to offer content that is, in some ways, unique in terms of depth of research or credibility.


The value of Thought leadership

If you are going to devote time and resources to the thought guide, it is reasonable to understand its advantages. To get a return on your investment, these benefits must closely align with your brand’s priorities and critical marketing goals.

One of the main advantages of incorporating smart leadership into your marketing strategy is that it will support your content marketing efforts. In an age when almost everyone agrees that content marketing is essential to the success of a brand. Or in the digital sphere, the value of thought leadership cannot be underestimated. Content that demonstrates thought leadership is more compelling. Then content that doesn’t because it has built-in authority, a clear perspective, and inherent reliability.

Because intellectual leadership demonstrates expertise and credibility in the industry, it helps build trust between the brand and its audience. Consumers recognize the brand experience in their sector. Thus to signal that the brand is one of the best in its business.

Finally, with practical implementation, thoughtful leadership will help answer users’ questions and provide solutions to their problems. This gives an advantage to users that move down the chain. Thus discarding doubts and strengthening their brand in the user’s mind.

Effective use of thought leadership

It is clear that thought leadership has many advantages. But these benefits will be realized only if you use the strategy for your purposes.

Identify areas where you have experience

Before you start, you must first understand and identify the areas where your brand’s expertise is located. Each brand has experience in a particular area. Sometimes the area of specialization is easy to define. For example, a digital marketing agency can share its knowledge about marketing strategy and tactics.

In other cases, it may be more challenging to identify a niche leader in a thinking brand. Especially when a product or brand services are not amenable to such original content marketing. The key is defining a topic that relates to what you do. And where your products, services, or suggestions make you a natural authority. For example, a brand that manufactures cameras should not talk about camera components. Instead, they can become a leading source of advice and instruction for amateur photographers.

Find out what users need to know

Strategic leadership should answer questions that occupy your target audience. This is one of the best ways to make your brand useful to users as they move along the conversion path.

Understanding the questions that users have will help inform content developers to target users every step of the way. Dig into keyword research to find out what users are looking for. Look at social networks, forums, and message boards to see what questions users ask in their online communities. Use your knowledge as a basis for developing your brand’s ideological leadership.

Focus on original research or first-hand

Thoughtful leadership only works when it’s based on your brand’s built-in expertise. This experience makes your content authentic. So it is wise to focus on original research and direct knowledge of the brand while developing leadership. Ask yourself what you have learned in your brand’s entire history; it is fantastic or irresistible. What lessons have you learned from your clients, and can you use these lessons to inform your audience?

The best part? Your brand is unique. No one else has the same ideas, and they offer great tools for differentiating your content from your competitors.

Spread and promote thought leadership

As mentioned earlier, the content of thought leadership can take many forms. You need to be aware that you don’t need to strain too much. It will be helpful to diversify the types of thought leadership content you produce to maximize coverage. You can use your research in a variety of ways to make the most of it. Personal events can be streamed live or recorded and packaged in YouTube videos. White books can be broken down into smaller pieces. Thus can be posted on your blog and displayed on social media.

You don’t have to be recognized as a public figure or a famous scientist to be a thought leader. All you need to do is find a niche. Or an area of expertise in which your brand has in-depth internal knowledge that you can share with your audience. Leadership is an integral part of an effective content strategy. When used correctly, it can enhance brand credibility and trust and support users every step of the way.

Transmedia Storytelling: Definition, Review of Approaches to Analysis

Transmedia Storytelling: Definition, Review of Approaches to Analysis

Transmedia Storytelling (storytelling) is a specific kind of narrative. In this, the creators of the plot originally lay “white spots” for “thinking” of the story by the audience. The narrative extends across several media platforms. Each of them complements the fictional world of history and gives the viewer a new immersive experience in the story. As Jeffrey Long rightly points out, transmedia, in this case, should be seen as an adjective. A way of storytelling characterized by a cross-border, spreading to different platforms by the method.

The first use of Transmedia Storytelling

The term “transmedia storytelling” was first used in media studies by M. Kinder, a professor at the University of Southern California, in 1991. Kinder analyzed stories for children who, through different media platforms, generated new levels of interaction with children. And mentioned “the intertextual relationships of different narratives and transmedia intertextuality distributed among television, film, and toys.”

However, the term “Transmedia Storytelling” was coined by Henry Jenkins in 2003. Jenkins noted that a large number of media platforms are fighting for the viewer’s attention. And the viewer’s time is limited, so manufacturers should create a new model of collaborative creativity.

Three years later, the concept of transmedia was supplemented by him as telling stories on several media platforms. Each of which makes a unique contribution to the narrative to create a single universe of history. And that is the definition we use today. The author of the transmedia project creates a universe of history. These are the rules by which it functions, and the stories that develop between the main and secondary characters; tell a plot of the past, present, and future.

Related elements of history are distributed across different platforms to create a single, programmable experience of history. At the same time, the content for each platform does not adapt but becomes somewhat of an extension, which expands the understanding of the original. For example, “Hamlet” extensions can be built around secondary characters. Ideally, each medium, using its strengths, makes a unique contribution to the narrative. Thus enriching the viewer’s experience and engaging the user in the world of history and serving as a point of entry into the fictional world.

Use of transmedia Storytelling in Movies and comics

Transmedia Storytelling

K. Solara called transmedia a special narrative structure that expands through different languages and platforms (media, movies, comics, video games). He also noted the great importance of building a “universe of history” for the transmedia project. The content does not adapt to each platform, but is unique and reveals the plot in new faces. Kenna also emphasized that the universe of history should unfold on different platforms, and D. Long called Transmedia Storytelling “the art of the worlds.”

Transmedia Storytelling projects can be retroactive. In this case, they are repelled from a source (book, film), then overgrown with further extensions, and transferred to other platforms. Or created as transmedia and then considered proactive. An example of a retroactive transmedia project is the HBO TV series “Game of Thrones.”


A case in point is the Iron Sky project, which focused on a film. The Film was about the Nazi landing on the moon (then a computer game on the community website was developed). The main partitive element of this project was crowdfunding. (16% of the budget of the picture – 1.2 million euros – by 2006 was collected by fans). And crowdsourcing (the team of the film turned to the audience for advice in search of references for computer graphics and the plot of the film).

It is noteworthy that the work on the film and the project as a whole began six years. And that is before the filming with the creation of a loyal online community of fans. Before “Iron Sky,” the filmmakers for more than ten years filmed parodies of “Star Trek,”. This was built around the idea of the invasion of the Nazis from the moon.

That was a giant Internet community, and with it developed the project for six years – from 2006 to 2012. As the project’s director, Tim Vuorensola, pointed out, first it was necessary to give the audience an interesting story. That would captivate them, and only then ask for her participation in the project.

Due to the recent appearance in the scientific environment, transmedia, as a specific kind of media product is not there accurately enough. Different researchers put forward different sets of traits and types of transmedia projects.

Cognitive Assessment-How to pass the Cognitive Ability test?

Cognitive Assessment-How to pass the Cognitive Ability test?

When first hearing the phrase Cognitive Assessment, it seems like a superficial and baseless suggestion by psychologists. People are generally skeptical about performing cognitive assessments on a child. Hardly, selective people are more inclined toward gauging the cognitive abilities of a child at an early age.

Cognitive assessment is necessary to gauge the mental ability of a child to process. Also to retain, and pick any sort of material. More often, children become victims of psychological abuse to live up to the high expectation of society. The scrutiny and examination of a psychologist help in understanding the God-gifted abilities and potentials of a child.

A cognitive assessment helps teachers and parents gauge their children according to/her abilities. To take the desired output from a child and to evaluate the intelligence level of the child psychologist examine them. More than 50% of the people around the globe became a victim of pursuing the wrong path in selecting a career. Because they weren’t self-aware.

Parents tend to feel the need to pick their children’s careers when it isn’t their choice in the first place. Resultantly, those people become average performers in that adopted field. Cognitive assessment should be a mandatory part of all schools for understanding a child’s ability in an easier manner. 

Four mandatory steps of cognitive assessment: 

Here I’m going to explain Four mandatory steps of cognitive assessment

Verbal comprehension:

Most of the time, parents neglect to screen out their child by a psychologist to gauge their verbal comprehension through a cognitive assessment. Research shows that the performance rate of children had a trained psychologist in schools was higher. Some schools have made it mandatory to make sure of the presence of a psychologist in schools.

Some parents whine regarding the nil capacity of a child’s verbal communication. The verbal comprehension and processing of knowledge become tough for the child. In numerous cases that a child gives output in comprehending verbal communication and retaining verbal words for the long term. For this reason, a cognitive assessment helps in recognizing the psychological and mental disorders that hinder their verbal comprehension. 

Perceptual Reasoning:

Under this step of a cognitive assessment, the child undergoes the milestone of perceiving the visual representation. The visual graphic representations are provided by a psychologist after several therapy sessions. While examining perceptual reasoning, the child is checked if they presented symptoms of an attention deficit or hyperactivity disorder. This step of the cognitive assessment is crucial in preparing a child for future learning processes.

This helps parents and teachers. To make children involved in that categorical learning source, which suits the child’s mental ability in the best way. This test of perception helps identify the child’s mental ability to interpret reading material through reasoning. Thus, it greatly helps the parents to be aware of the child’s mental level perception. If a gap exists in their perceptive reasoning, it’s then easily identified to be worked upon.

Working Memory:

This step of cognitive assessment helps in identifying the level of retention in a child’s memory. Some children get rigid in picking and processing the knowledge easily. More often, children that are passive learners are expected to provide maximum outputs. Especially, adults and children with Attention deficit and hyperactivity disorder find it difficult to retain the gained knowledge in their long-term memory.

This sometimes results in extreme frustration for parents and teachers. In the working memory, the child is potentially checked in terms of retaining capacity of knowledge for a long-term or short-term period. 

According to the results of the capacity of the mental level to retain knowledge, psychologists recommend possible suiting strategies of learning. This test of cognitive assessment greatly helps to identify the expected weaknesses of the child in their learning process. 

Processing speed:

The processing speed of verbal words and knowledge of a child pass through under this test of cognitive assessment. The child remains under observations in terms of processing and interpreting words in long term memory. Some children are passive in picking power and processing power.

There are special methodologies and patterns for passive children. A psychologist tells those patterns and methodologies after this step of the cognitive assessment. The trained psychologist has the expertise to identify disorders like autism, ADHD… etc. These disorders have remained neglected, which passively decreases the processing level of a child’s mind. The processing speed also helps evaluate the intelligence level of a child. A scale is there to measure a child’s processing speed. 

Cognitive Assessment Conclusion

Thus, concluding it, we can never undermine the crucial role of a cognitive assessment. This helps parents and teachers to frame and outline the required level of learning and treatment strategies for children in school. The parents get to know the best-suited career selection for the child in the long run. Thus, the child’s mind is less burdened psychologically. Psychological, cognitive assessment is more helpful individually rather than examining children in groups.

The average acceptable score of the assessment is in the range of 90-109 in psychology. People rarely give heed to the crucial role of cognitive assessments on children. For this reason, children suffer from several psychological disorders, which hinder the growth of a child effectively. The important areas of the brain evaluate that play a role in the functioning of mental activities. The cognitive assessment test also discovers Cognitive skills. 

Moreover, the ability to interpret, process, think, and solve problems are examined through these tests during therapy sessions. It is precisely a mental capacity assessment test. Trained psychologists gauge mental level and capacity through multiple sessions.

This assessment became a mandatory part of schools in the contemporary age. However, certain schools and parents are neglectful toward this intelligence test. Psychologists put enough stress on the importance of cognitive assessment. Hopefully, soon, the neglectful parents would count the crucial role of this mental level examination by a psychologist.  

What is an appeal to ignorance? Master this fallacy

What is an appeal to ignorance? Master this fallacy

When can we tell that an argument is an appeal to ignorance? An appeal to ignorance is a type of informal fallacy that arises when an argument is taken as real because it has not been proven to be false or an argument is false because it has not been proven to be true.

Put otherwise in an appeal to ignorance fallacy, the debater states that statement P is correct because someone didn’t confirm that P is false. Or statement P is incorrect because nobody proved that it’s real. Hence in every case, the absence of proof or evidence that P is false or true is used as a reason behind concluding that P is false or true.

The form of an appeal to ignorance fallacy looks like this. We didn’t know that P is false; therefore, P must be accurate, or we did not know that P is true; therefore, P must be false. Let me clearly illustrate this point with the help of an example.

Somebody could state, “I have examined all of the reasons for the presence of God, and I’ve observed that none of them demonstrates that God is real. That’s a good enough reason for me, there’s no God. Therefore, in this particular situation, the arguer concludes that there’s zero God since you will find no sufficient proof of God’s presence. However, the lack of sufficient evidence of God’s presence doesn’t rationalize the realization that there’s no God. What the debater justified in this particular instance is we can’t see God.

Here are two other examples to further illustrate the fallacy of appeal to ignorance. The existence of heaven must be real because nobody has ever successfully defended that it is just a product of one’s imagination. 

Why appeal to ignorance Fallacy is an Asset for Entrepreneurs and a Problem for Philosophers?

It is found within an entrepreneurial mind. And maybe that is an excellent example of when fallacies are not problematic. however, in reasoning, it is a problem. But in reality, this fallacy has caused a lot of progressions.

As a foundation in logical reasoning, it is a problem, the fallacy of appeal to ignorance is problematic because it is using an empty claim as a fundament that, due to its emptiness, cannot support any other claim or conclusion. This is and should be a problem for philosophers. In reality, though, as said, it is different. what can we make of that combination? How can we understand it?

What to make of that Difference?

appeal to ignorance

The rules for optimal functioning differ from an entrepreneurial mind to a philosophical one. Both follow different values and, therefore, different norms. The truth is more important in philosophical practice. That is why logical flaws matter more there than to an entrepreneurial mind. For the entrepreneur, the fact that something has not been proven non-existent or impossible is a challenge to make it possible. As Nelson Mandela once said,

“It always seems impossible until it is done.”

Nelson Mandela

Thought Leaders are often entrepreneurs or at least innovative thinkers and professionals with a certain level of autonomy and independence. And that is when the different norms become exciting. What norms to follow when you are a thought leader and aim to develop a sense of wisdom and work based upon a well-thought-out vision? should you care about fallacies? Please continue reading to understand the power of the fallacies of wise leaders.

The power of the fallacies of wise leaders like Mandela

The power of the fallacies of wise leaders, like the appeal of ignorance, is what makes them leaders indeed! The fact that in their vision, they are meticulous in thinking it out, yet in aiming to realize the vision, they are not. They base their lives on faith, trusting to find a way to make it work. And that is an enormous benefit!

The dynamics of social reality simply differs from the system of ideas. Wise leaders need to be able to find their way in both worlds, but most of all need to know when to accept certain norms like leading. And this is what wise leaders and wise thought leaders do so well! They know when to be pragmatic and make things work until they work; and when to deepen their thinking and make sense of their logical criticism to refine their vision.

Once a vision is done, pragmatism should be domineering. This is the case when a practical question is at stake. Then when the vision again is under review, in times of reflection, logic should be followed.

This distinction can be called tautological, indeed, referring to itself and lacking a logical base in itself. That might be true, Yet when being bothered by it, one might be missing the essence of this blog. And that is that there are times to be meticulous in logic, looking for problems, and allowing your thoughts and ideas to develop further in a meaningful direction. Nevertheless, there are also times to not care about it, indeed we ensure to ‘commit the fallacy of appeal to ignorance’ oneself to make something work and create a meaningful impact with one’s idea.

Too little appeal to ignorance has caused the Gap between wisdom and impact

Distinguishing these norms from different people in different spheres for a longer time, a lifetime even has been the cause of the enormous gap between wisdom and impact in our contemporary world. The wiser ideas of philosophy only rarely touch the entrepreneurial reality indeed. Also, the other way around, the entrepreneurial spirit of finding opportunities to create impact lacks wisdom.

Red herring fallacy – Examples and Definitions

Red herring fallacy – Examples and Definitions

Red herring__a fallacy of relevance

The Red herring fallacy is a type of error that is used as a way of diverting people’s attention from the original topic under discussion. For this purpose, an unrelated question is introduced in the conversation. This fallacy grants an argument that may be correct but does not address the subject being discussed. It is mostly an effort to change the subject.

What are fallacies?

 Fallacies are pseudo arguments;

Although they look like genuine arguments, their premises don’t support the conclusion.

These cause many people to accept or reject the claims when there are no rational grounds for doing so.

Why is it called the Red herring fallacy?

There is a history behind it. This term was used by an English polemicist named William Cobbett in 1807. He went on a hunt one day. He had dogs for hunting the foxes while training his dogs. Then he put some red herring fish to distract the dogs. The result was that the dogs got distracted by the red herring fish and didn’t find the fox. At that time, a red herring fish was used to divert the hounds not to chasing the foxes. That’s why this fallacy is named after that fish.

Red herring fallacy in literature:

This is something that is frequently done in a literary sense when the writer demands to divert the devotion of the reader away from the matter. It can be used as a way for the listener and the reader to draw a false conclusion from the delivering information. In literature red herring fallacy can be used by the author in mystery novels to divert the attention of the reader, so the reader remains curious till the very end. One of the essential uses of the red herring fallacy in literature is to lead the reader to believe that a particular character is a suspect in a crime.


Here are some important Examples:

Example 1: Red Herring in childcare conversation

Mother: It’s bedtime John
John: Mother, how far are the starts?
Mother: Don’t know dear, now shut your eyes and go to sleep.
John: But mother, will the stars fall and hit me?

This bedtime conversation clearly shows how John tries to distract his mother so that he can just stay awake, a little longer.

Example 2: Red Herring in climate change conversation

Jane: The climate change issue is becoming the talk of the town and people are interested in saving the environment.
John: It’s impossible to make our world like the Garden of Eden. What happens if Earth becomes another Eden? Don’t you think we all will get bored like Adam and Eve?

In this case, John’s statements clearly indicate he is trying to change the subject from climate change to how Adam and Eve would have been in Eden.

Example 3: Red Herring in novels

It is quite common for authors and writers to use red herrings in their books. Take the case of mystery and suspense novels, they are so many instances of red herring examples. Many authors use them to hide facts from their readers in order to keep them interested.

For instance, when you look at the “Da Vinci Code” by Dan Brown you will notice that the character of Bishop Aringarosa is a perfect example of a red herring. He has presented in such a manner that you as a reader suspected him to be the real mastermind of the entire conspiracy only to find out later that he is innocent.

Brown uses red herring wisely to distract the reader from whom the real villain is, and thereby inserts a sense of mystery into his story. Many readers eventually deduced what “Aringarosa” really meant only later. It is an Italian name that basically means “red herring” in English.

Example 4: Red Herring in political speech

A good example of red herring in a political speech was delivered by Barack Obama when he was United States president. Let’s look at how he tried to divert the attention of the Americans on debt default.

“I am not going to have a monthly or every three months conversation about whether or not we pay our bills because that in and of itself does severe damage. Even the threat of default hurts our economy. It’s hurting our economy as we speak. We shouldn’t be having that debate.”

So, in this speech, it is clear that Obama was stressing a point that the United States would not actually “default” on debt, but it was clearly crafted to divert people’s attention from talking about the debt ceiling.

Functions of Red herring fallacy:

The red herring fallacy is mostly used in conversation with the public to distract them or to change the subject to escape from a difficult situation. For politicians, the red herring fallacy is a trick that they use to dodge awkward questions asked in an argument or conference. They start talking about some unrelated topic to distract the public.

It is mostly used in literature by mystery novel authors. They create suspense by using this fallacy. This trick is used to confuse the reader, and mostly, the reader starts judging any character as the culprit, but at the end of the story, the most innocent one is usually the criminal.

How to Avoid the red herring fallacy?

The best way to avoid this herring fallacy during a conversation is by listening carefully to what the next person is talking about. Humbly and tactfully listen to the opposing party. When someone is arguing with you, you need to repeat the words which the other person is saying. Think before you speak if you find yourself caught in any red herring fallacy.

Some questions have two contradictory answers, and both answers can support your problem. Still, the real one is the only one that can accurately describe your desired answer. So humbly and tactfully notice that the opposing person is not tricking you.

But if someone uses it as a skill, it is beneficial and positive for assembly members, board members, and leaders as well. Using this herring fallacy without coming to the notice of others is somehow more powerful and enjoyable.

What is meant by Social Outcast? All you need to know

What is meant by Social Outcast? All you need to know

Every day number of people are born with disparate natures, tastes, opinions, and personalities. What if certain baleful or unpleasant experiences turn you into a social outcast?

However, there is nothing wrong with that, by being a social outcast you have automatically gained some experiences and life lessons that others might never have based on what you have gone through Its nature’s rule to illuminate something unique from mundane. You are not odd; you are just distinctive.

Now You should discredit all those hurtful comments that have been flung at you over the years. And simply push them back to the back of your mind and neglect their importance while at the same time retaining the lesson taught to them. Just imagine brushing them off you like you are simply brushing off a piece of lint and going on with what your heart says.

As the author says in the best-selling book, ‘the subtle art of not giving a fuck’ – “to halt your worries about this world and do what it relishes you. When something unusual happens, a good thing is born instead, just like an explosion of the earth gives birth to groovy planets.” So here you go:

“When you feel like a social outcast, it means something jubilating is rejuvenating in you.”

Take this as an opportunity from the heavens to reform you to something not forgettable. Rather than weeping for something that isn’t important.  A Water lily is born in debris and an unpleasant environment, but still, it turns out to be beautiful and eye-catching.

Innovation and social outcast

Being unusual is a notion of something new. Innovations always come from social outcasts. Being different can have a pleasant effect on you and others around you. To turn the life of a social outcast into a quest for meaningful innovation requires some substantial developments from the person involved.

 Let me felicitate you first that, with a bit of reworking, you can shine bright like a diamond in this society. Diamond cost a lot, but these tips won’t, you just have to give a little of your heart to them. So my social outcast friend! Here you go:

  • Go with your heart
  • Be mindful
  • Work on social skills
  • Make friends for pleasure
  • Find your passion
  • Say your mind and heart
  • Everyone is born with talent so try to find yours
  • Focus on love rather than hate
  • Embrace changes
  • Be the first one to say hello
  • Stay consistent and focused
  • Spot good in others
  • Stop overthinking
  • Eat with your mates
  • Do yoga or meditation
  • Give a helping hand to others

Last but not least is to be always the one who spreads love. Pay attention to your heart more than anything around you. Your heart is a valuable diamond, so treasure it, my social outcast friend!!

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