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Pros and Cons of Business Personality Tests

Pros and Cons of Business Personality Tests

Many organizations choose to take the business personality tests to make sure they choose the right person for the right job. How can a business personality test help you in deciding the right candidate? Read on to find out about the advantages of introducing a business personality test in your recruitment process.

Better Understanding of Candidate

Personality tests can be done at the time of recruitment to understand the candidate better. It helps the recruiter choose the best candidate for the job. How? Let’s assume you’re out looking for a candidate most suitable for a receptionist. Yes, you can go over their expertise for the job by looking at their experience and resume. However, you realize that you need hands-on, good communication skills to deal with clients and managers. Moreover, you want your receptionist to have a calm personality because of the chaos expected at the front desk.

Now, what do you do? You cannot expect someone to state all their personality attributes in their resume, and even if they do, how will they judge them? So, this is where a business personality test helps you. You take a business personality test before recruiting them for the job and evaluating them according to their personality attributes. Please note that there is no such thing as a right or wrong personality trait. You have to choose the ones you think are most suited for the job.

business personality tests

Faster Recruitment Process

The recruiters can either go through the resumes first, shortlist candidates for the business personality tests, or ask them to take the business personality tests even before they go through the resumes. It is entirely up to the recruiter.

The process of recruitment does not slow down when a business personality test is introduced. Yes, it may seem longer and may seem a hurdle in hiring the candidate, but the burden is less time-consuming and helps hire the right candidate for the job. Let’s assume you hire a person by looking at their resume and take their interview, and they seem right for the job. Two months on the job, and they start showing personality traits that are not desired by the job. What do you do then? Start looking for a new candidate? Why not take business personality tests in the beginning to eliminate any chance of undesirable personality that come forward in the future. Business personality tests help you choose the right candidate at a reasonably high speed and minimize any chances of hiring again and again for the same job.

Eliminates Bias

Many times recruiters develop a liking towards specific candidates because they are charming. Due to this, the recruiters often make the wrong decisions because they are falsely distracted by the charms of the candidates. These candidates may seem significant, but they might not be suitable for the job that they are to be hired for. Business personality tests ensure that the recruiters do not show any signs of bias when recruiting the candidates.

They can shortlist the candidates by looking at their scores. They do not have to look at their names or their profiles. The recruiters separate the candidates who have scored higher from the candidates who have scored lower to proceed with the recruitment process.

Disadvantages of Business Personality Tests

business personality tests

Many organizations chose not to use business personality tests as part of their recruitment process because they think these tests are unreliable until a good amount of money is spent on creating them. They believe that other recruitment processes like interviews and assessment centers are more reliable in their recruitment process.

Here are some disadvantages to help you decide whether you will have similar problems in your organization’s recruitment process!

Lack of Reliability

An ordinary business personality test will ask you to choose from the options given for a question in the form of MCQs. This means that the candidates have at least four options to choose from the list. Candidates know which job they’re applying for, and good candidates do their homework on the firm. This means that they know what the firm is looking for in a candidate. So, being a candidate applying for a job you want, what do you think you will do?

You will choose the option that you think will be most closely aligned with the personality attributes the recruiters are looking for in their ideal candidate. This means that the candidates will choose the option that depicts they are vigilant and hardworking if they think that the recruiter is looking for these attributes in their ideal candidate.

Suppose the business personality tests are so predictable that the candidates can see through them and can answer according to the recruiter’s preference. In that case, there is no point in such business personality testing because the whole point of testing a person’s personality and getting to know them without them faking anything goes totally down the drain.

Costly

Business personality tests can prove to be costly for the organization. Why? This is related to the point discussed above. There is no point for an organization to have a predictable test and can be cracked easily by the candidates to get their desired job. So, organizations have made sure that the test is not transparent and gets honest answers (not best) out of the candidates attempting it. To create such testing criteria and a good business personality test, organizations have to hire experts who help design the best possible personality test for the job.

This process becomes a little time-consuming for the firm and does not come cheap. So, many organizations use assessment centers instead of having personality tests to judge their candidates.

We hope the pros and cons mentioned here help you decide whether your organization is best suited to introduce them in your recruitment process or not!

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9 Critical Business Owner Responsibilities

9 Critical Business Owner Responsibilities

A business owner is an individual who owns and operates a business and visualizes the bigger picture of the business. They have the knowledge and the ability to make countless decisions. They aren’t involved in the process of daily services but contemplate the future of the business.

1- Developing the Best Products and Services

business owner

It’s the responsibility of a business owner to develop and bring the best products and services in the market, something that doesn’t exist. A range of entirely new products and services that are not present on the market yet can be produced and provide businesses with an incentive to improve. Business owners need to make sure that these products and services improve from time to time, satisfying their customers and earn their loyalty.     

After the business is set up, the business owner would be responsible for understanding the required steps to take in the long term to make their business sustainable. This sustainability would improve the efficiency of the business, improve its reputation, help attract proficient workers, and improve relations with any source of external finance.

2- Having a strategic vision

Creating a clear and profound vision is a must for every business owner to maintain and evolve the direction of the business. It’s necessary to follow the path and predict what can happen to the business in the long run so the preparations can be done for it.

Effective strategies give out specific actions and crystal clear why the company function or team does what it does, leading to excellent outcomes.

Having a business plan is an essential and strategic tool for entrepreneurs. This can be designed to help entrepreneurs focus on the specific steps necessary for them to make business ideas succeed and achieve business objectives.

3- Monitoring Financial Management

Effective financial management is a vital responsibility of a business owner. Organizing, planning, and controlling resources must achieve business objectives while monitoring the financial position. The better the financial situation, the easier it will be for a business to use its resources. Financial management is part of the critical processes within your business that should be well looked after by the business owner.

4- Marketing and Sales

How you market a product or a service depends on the strategies and implementation; no matter how good the product is, you need marketing and sales to drive a business. Print advertising, public relations, networking online, commissioned work can help in marketing a product. It’s the sole responsibility of a business owner to lay great importance on marketing. Establishing campaigns, placing ads, doing email marketing, and social media marketing can work towards marketing a product, which is a vital responsibility of a business owner.

5- Understanding Profit Loss Statement

Business owners need to understand their expense structure and monitor these expenses to achieve a healthy Gross Margin and Net Income to gain profits.

A profit and loss statement shows what a company needs to do to grow and survive, and for that, a business needs to make a profit. A business owner needs to buy and sell inventory or services to make a profit. Analyzing a profit and loss statement can determine your business’s cash flow to repay existing debt and finance additional debt like loans, expanding the business.

6- Motivating Employees

 It’s the responsibility of a business owner to make sure that the employees are well off in a friendly environment and are motivated to get done with the work assigned to them. The organization must trust them with its most significant and critical financial information so they’re not blindsided by business problems and feel reputable.

7- Daily Operations

business owner

A business owner, especially an owner of a small business, has to keep track of the day-to-day activities as every company has inefficiencies and waste. Every company has processes that could be done in a much more efficient way. Part of the owner’s role is to identify problems and find solutions. This includes automating tedious manual procedures, capital-intensive business to cut down labor costs, or adopting new technology to drive costs out of your bottom line.

8- Customer Services

Business owners, especially at the start-up stage of the business, are responsible for the overall customer service experience. It starts with making sure your company delivers a quality product to the customers and ensures customer loyalty. This can be done by creating close customer relations and achieving customer demands accordingly. The whole experience should delight customers, and a job well done by the owner can guarantee customer loyalty.

9- Risk Management Planning

Anything that might occur to change the outcome of project activity is a risk. Either way, it’s something that may or may not happen and could disrupt the business activity. If it does, then the whole business activity changes.

The management plan tells you how you’re going to handle risk in your project and what steps to take to prevent any problems from conflicting. It documents how you’ll assess risk, who is responsible for doing it, and how often you’ll do risk planning in the business.

business owner

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How to Destroy your Business – A Simple Guide of What Not To Do in Business

How to Destroy your Business – A Simple Guide of What Not To Do in Business

Did you come across this page to figure out how to destroy your business? We aim to show you the dos and don’ts that you have to do in a business to make you successful. Here you can learn what you have to do right while learning about what you have been doing wrong all along that has destroyed your business!

So, here are a few things that will guide you on what NOT to do in a business!

Hire Your Relatives or Your Friends

If You want your business to fail initially, the ultimate recipe is to hire your friends or relatives to work for you. By the time you’re in the endgame, you will either be done with your business or your relationships.

Relationships are fragile and have to be treated with care. At the same time, tough decisions have to be taken in business. You cannot run a business; make tough decisions while keeping your close ones happy. At one point or another, you will have to choose a side, which is when your business or relationship will suffer. If you want to learn about how to destroy your business, the easiest way is to hire your friends or family to work for you.

Let Your Clients Push you Around.

You have a specific business because you provide expertise. Your clients come to you for your expert opinion because they do not have any expertise in that specific field, and yet they want you to do your job exactly as it pleases them. They might want you to execute their ideas, which you think are not suitable, and yet they end up doing exactly what they say.

We’re sorry to inform you, but you have learned how to destroy your business. Yes, the customer is always right, but you need to differentiate between the right customer and the customer pushing you around. There is a reason they come to you for your expert opinion, so stand up to it and be confident about what you’re doing! Don’t let your clients push you around.

Give Endless Discounts

Do you think that giving endless discounts will increase your sales? Or will more clients follow if you keep on giving them discounts? No, it is a simple trick on how to destroy your business instead. Ask yourself, what will you earn if you keep on giving discounts to your customers.

Instead of giving discounts, build your company a brand image that attracts people to come on board because you provide exceptional services or products and not because you give discounts to them.

Hire Employees with Zero Creativity

You might think hiring employees who have the same mindset as you and who will only say ‘Yes Sir’ is the best-suited employee for your company. However, you might be wrong. Employees trained to do whatever their bosses tell them to do have zero creativity and may even lead to destroying your business in the future.

You need to hire employees who dare to point out the places where you’re wrong, tell you that your ideas need improvement, and propose new, improved ideas—hiring employees who only praise you when you present new ideas are something you need to notice. You do not want people around you who have no creativity. They will only bring your business to the ground if all they know is how to take orders from you!

Treat Your Employees Like Garbage

If you want to learn how to destroy your business in a short time, you can start by treating your employees like garbage. Make their life a living hell at work, so much that all they want to do is quick. When not treated with respect at work, you will notice that your employee’s morale will fall, and their need to work hard will decline too.

When an employee’s productivity falls, they are no longer giving their full potential to their job. So basically, they are not performing well on the job they were hired to do. You will see that the overall productivity of your company will fall when your employees are demotivated. So, if you want to destroy your business, start bitterly treating your employees, and they will make sure that your business suffers!

Order People Around

The key to how to destroy your business is to become an ignorant leader. Can you spot any ignorant leaders around you? Here is what you will find an ignorant leader doing; they will only care about their ideas and make sure everyone agrees with them. They will boss you around, not listen to your problems and make you do things in a way that you will not agree with. Most importantly, they will ignore any problems that you bring to them.

So, do you spot any ignorant leaders around you? Do you spot an ignorant leader in you? If so, you need to change your attitude as soon as possible because we assure you your employees despise you. They only work for you because they have no other option, and given a chance; they will leave your business if a better opportunity comes their way. How can you make the best of your resources when you ignorantly treat your resources? Your employees are probably just giving you 50% of their actual potential. Imagine all the changes you could make around your workplace if you changed your attitude and started listening to them!

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Essential types of loyalty good for your brand and business

Essential types of loyalty good for your brand and business

As the owner of a brand or business, you might be thinking about the types of loyalty that best suits your company. Customer satisfaction and retention are essential. Working as a product manager in an organization makes you think of the best ways to satisfy customers. Customer retention comes from an organization’s ability to create loyalty.

Customer retention exists when there is loyalty. This is done by creating series of programs and activities to show progress and support to customers. It is not only to keep them happy and satisfied. The end goal is to keep them coming and become advocates for the organization – recruiting others to come and buy from the company.

Customers’ satisfaction is not only promised in words; it should be promised and delivered. Many people go into buying with different reasons in mind. Some are going into the market to get average but good products, while others go in for the best of the best irrespective of the price tag.

Types of loyalty

An organization’s focus on customer retention should be part of a comprehensive customer loyalty and satisfaction strategy. No customer will come back or recruit new people if they are not satisfied.

It requires having a reasonable perception of what the customer wants, putting systems and processes to meet those needs and exceed their expectations—wondering what type of loyalty is suitable for your business? You will find out shortly.

6 Important Types of Customer Loyalty

There are six types of customer loyalty; since customers have different reasons behind their buying, one or more types of loyalty keep them coming.

Transactional Loyalty

This is claimed to be the easiest of all the six types. It is accomplished by making offers or offering discounts on goods and services to customers. It is a potent tool for bringing back customers. It comes at a price, but if effectively used, it can bring great results. The aim is to bring back customers. Transactional loyalty offers discounts and more offers to bring back customers for future purchases.

Social Loyalty

Other essential types of loyalty are social loyalty. This is done by engaging your customers on social media channels. A customer loyalty program is put in place to award points to customers for sharing some critical posts about the company. The action to be carried out differs from the social media platform used – retweet, like, and sharing actions. This is another way of getting your customers engaged. The task could involve the customers tagging a specific number of their friends on their platform before sharing. To track and keep the rewards in check, you could customize the sharing model. An example of that is creating a unique hashtag. Social loyalty offers additional marketing opportunities when customers share your brand.

Engagement Loyalty

Taking advantage of social loyalty, this type of loyalty is essential too. This customer loyalty program is similar to that of social loyalty. It offers rewards to customers for subscribing to newsletters, watching YouTube videos, downloading apps or journals. It ensures that the coming and repetitive customers are gaining from you. It helps to improve the rate of conversion of your marketing strategies.

Emotional Loyalty

Emotional loyalty is another type of loyalty that keeps your customers coming. This customer loyalty program engages with customers to be glued with their emotions positively. It offers what discounts and other promotional offers cannot do. It is aimed at getting an emotional connection with the customers. This can be done by awarding points to regular customers on their birthdays or anniversary. Another way to achieve that is personal letters from the CEO or Chief Managers to the customers. Retaining the loyalty of the regular and VIP customers can be done by engaging them emotionally. This gives them a sense of belonging as a core part of the company.

Types of loyalty

Behavioral Loyalty

Another essential type of loyalty is behavioral loyalty. This customer loyalty program is directed at making the customers do what you want them to do. Studying the behavioral pattern of your customers can yield the best loyalty results. Behavioral loyalty is a crucial tool to influence your customer buying behavior. An example of this is to buy two to get three sorts of buying. This affects customers to get more when they buy two and expect to get an extra free one as a gift. Another example is offering coupons for customers who pre-order ahead of a national memorial day.

Advocacy Loyalty

Just like awarding points to social media shares and retweets, advocacy loyalty is focused on rewarding referrals. Customers are happier and more willing to bring in new customers when they gain from it. Statistics show that a referred customer is likely to get more than three sales spread across different times at the least. The most minor a company could do to reward referrals either by giving discounts or awarding points. Advocacy loyalty makes customer acquisition easy without getting to spend much on adverts. Referrals on their own are a great marketing strategy that can improve your marketing campaign.

The Importance of Transactional, Emotional, and Behavioural Loyalty.

There has been a long time debate on which loyalty is best. Do you know ways to make customers feel like they are a vital part of your company? This depends on how best you can create a customer loyalty program that suits your company. While some might work for you, one might be the very best practice for you.

Over the years, the three most effective types of customer loyalty are transactional, emotional, and behavioral loyalty. And different companies have exhibited either of those three types and have achieved excellent results. Emotional loyalty is seen as the best by some because it makes some customers stay loyal to one brand – irrespective of the price, proximity, convenience, and other factors. This is because they have a personal connection with the brand.

Types of loyalty

Transactional loyalty, on the other hand, is influenced by cost and convenience. This influence customer by giving offers and discounts on their goods. Another factor that impacts transactional loyalty is proximity. For example, a store opens close to your neighborhood and sells at the same price as others far from you. Transactional loyalty is underrated; the goal of every brand is to be in the mouth of the masses.

Customer behavior and interest are different from one another. That is why transactional loyalty might not work for all. What is your customers’ behavior? What do they want? In recent times, I have seen people who only purchase because of the high prices of products. Studying the behavior of your customers and influencing it can yield the best results. Emotional loyalty makes customers feel like a core part of your brand, and behavioral loyalty makes the customer feel like you are giving them what they need per time.

Creating a family-like customer base who are emotionally connected to the brand is one of the primary goals of any business. Emotional loyalty breeds a deeper level of commitment in customers and can lead to all other types of loyalty. Transactional loyalty can be good to get customers for a start, but retention on a long-term basis is far beyond prices and incentives.

Emotional loyalty creates a genuine connection rather than laying too much emphasis on prices. Data analysts have said that emotional and behavioral loyalty tend to create a long-term allegiance and advocacy to a brand. They are taking the leading smartphone producers in the world today, for example. Samsung and Apple have been leading producers of intelligent gadgets for years, and both have held on to their loyal customers. This has been achieved by transactional, emotional, and behavioral loyalty.

Five levels of customer satisfaction

There are five levels of customer satisfaction:

  1. Not Satisfied –This is an incident when a customer’s needs are not met. Such customers would be looking at other brands to give a trial.
  2. Slightly Satisfied –A customer is slightly satisfied when not all of their needs are met. A customer like that may return, but there is a high chance that they will go somewhere else later.
  3. Satisfied – A customer is said to be satisfied when their needs are met. They get exactly what they are looking for in the product or services they paid for.
  4. Very Satisfied –A delighted customer has not only had their needs met but has experienced some other surprises that have enhanced their satisfaction.
  5. Extremely Satisfied –A delighted customer has consistently experienced satisfaction from the products and services they paid for. They are also potential advocates for the brand.

Advantages of Loyal Customers

  • Beating off competitors
  • Honest reviews
  • Advocacy and referrals
  • High sale and revenue
  • Tolerance

How to build loyalty as a brand

  • Offer affordable quality products
    • Engage your customers
    • Constantly study your customer behavior
    • Build trust and honesty
    • Offer good customer service and relationship
    • Give your customers a sense of belonging
    • Reward loyalty
    • Keep the customers posted on any incoming changes

In conclusion, building a loyal customer base is essential for the sustainability of a brand. We have seen the types of loyalty and how best we can implement them. Do you need more questions, contact us at The Black Sheep Community today.

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7 Reasons Why Customers Leave

7 Reasons Why Customers Leave


Every company at one point or the other has experienced this disheartening situation before, where customers leave. Honestly, there could be many reasons why they left but making amendments and learning from past mistakes is the goal.


Customers have different reasons why they leave. Resolving issues like that needs urgency. Companies must not forget that it is costlier to get new customers than to retain them. Some issues may be within your capacity, and some might be beyond you. Why go through the stress of getting new customers when you can retain those that you have?


The reasons why customers leave are relative to each customer. This is because each customer has different reasons for choosing a product for purchase. If your customers don’t come back, look deeply into your company.

To begin with, you can ask yourself some critical questions. Don’t make justifications for yourself at this stage. Try as much as possible to understand from the customer’s angle. Here are some reasons Why Customers Leave.


Important reasons why customers leave:


Bad or lack of proper customer service:

Why Customers Leave. Customers will leave if your customer service is lacking. How do you feel when you are paying for a product or service and you are addressed offensively? If you have a customer service agent that lacks respect, you are bound to be losing customers. “Customers are always right” – it’s a famous phrase in the business world.


Treat customers as kings. Right from the entrance of your company, the ushers welcoming people should do so with respect. If you don’t treat customers well, they won’t come to your company again. When customers have complaints, a listening ear and an active action to resolve them will make them happy. On the other hand, a show of indifference and lack of concern both in words and action will make the customers leave.

Why Customers Leave


It is the utmost responsibility of every company to keep their customers wanted and appreciated. The customer’s desires and expectations must be the top priority, and serving them must be taught as part of its culture. Would you go back to a company that mistreated you and didn’t show any concern for your issues?


Bad and or overpriced goods and services


Why should customers keep coming back when they can get the exact product you sell high at lower prices elsewhere? It would help if you aimed at pleasing the customers at all times. If you don’t, customers are quick to check and examine other companies. As we have now, your company must make quality and affordable products and services in a competitive economy.
Once your products appear too overpriced to customers, they will stop coming – this is a fundamental reason why customers leave. When products are wrong or faulty, customers tend to leave. The dissatisfaction of customers about your products will not encourage them to get from you.

Why Customers Leave


Lack or Bad communication


Customers won’t come back just because they bought from you the last time. They have their businesses, too, and you can fall off their radar in no time. It would help if you found a means to communicate with them. Collecting their details might be helpful when they come and buy. It could be a text message or a promotional letter about updates on your goods and services.
It would help if you kept them connected and engaged. Don’t be restricted to one communication means. There are many communication channels that you can use. Communicating with your customers should be periodic and straightforward – too much of it can switch them off. Channels like social media platforms are an excellent means of communicating with a large audience without being too sticky or disturbing.

Lack of convenience


Apart from the goods and services you are selling, it would help if you sold them conveniently. No customer will risk waiting in the queue for too long when they can get it easy and fast elsewhere. The more you have customers, the more congested the company environment becomes. How are you working towards the convenience of the customers when they come? Customers won’t like a situation whereby they are not attended to on time. You can create more service outlets to ease payments of goods.


Lack of innovation and creativity


Consistency keeps customers, but serving them the same thing over the years will keep them off. Consistency, lack of innovation, and creativity are all different. If you are selling a product with the same design and look for a while, people will get tired. Rebrand your products from time to time without a reduction in quality.
Innovation is not something you take with fun; it requires close attention and maintenance. How will you shake off new and existing competitors whose products are accompanied by juicy offers? Be creative and innovative in your approach to customers. For instance, you can offer to change the bottles of the product you are selling or attach some promotional offers when they buy from you.


Lack of consistency with deals and dishonesty


When you are not open and straightforward with customers, they want to leave. For instance, if you are a company that allows people to pre-order your products, you should keep to the delivery date or send them notice before the delivery date if there are changes. Once you have to start giving explanations to support your shortcomings on the products and services, customers will start looking for somewhere else. Try as much as possible to be honest with your customers. Don’t try to keep them by telling lies or covering up any failings.

Why Customers Leave

Lack of personal relationship


It may be one of the reasons why customers leave. One thing is to retain customers by avoiding all of the points above; another thing is having a personal relationship with the customers. There is a clear difference between making sales from some regular customers and having a close relationship with them. Customers love staying with companies that offer personal connection and involvement. When there is a personal relationship between your company and the customers, they become advocates.


How to maintain a good customer relationship:

  • Satisfactory customer service: Customers will come back when they are satisfactorily attended to. Every employee in the company must cultivate the habit of attending to the customers well. Good customer service is a sure way of retaining customers. Employees should not look gloomy and sad when attending to customers; they must show enthusiasm and willingness at work. When customers are taken for granted, they leave for another company.
  • Have a personal relationship with the customers: Loyalty on the part of the customers can be built when you have intimacy with them. Develop a close relationship that makes them a core part of the organization. You can felicitate with them on their birthdays or anniversaries. This makes them appreciated.
  • Sell Value, not Price: One of the things that will chase customers away is when your prices are exorbitant. They won’t come back when they can get the same quality for a lower price elsewhere. Make sure that the quality of the goods you are selling is worth the price. Customers consider some factors when choosing where and what to buy. They consider their pockets, durability of the product, quality of the product, and economical Value.
  • Monitor the market: Monitoring the market and competitors gives you a clue about what to expect. You can get a clue about what the competitors are doing, the prices of products and services, and what the customers want. You can also get competitor’s strengths and weaknesses by monitoring the market.
  • Be quick to resolve issues: Every company has issues with customers in one way or the other. What will keep them coming is taking the matter as a matter of urgency – customers like it when issues are resolved quickly. The secret is, not every product will work the way they have been described; sometimes paid services do not meet expectations at all time. Give attention to the complaints from the customers.
  • Reward Loyalty: Another way to maintain a good customer relationship is to reward loyalty. The company should find a way to reward long-serving customers. You can reward them when they refer customers to your company. Referrals are another way of gaining people’s loyalty after some of your customers have told them about their experience.
  • Thank your customers: Be thankful to your customers. A company can only thrive when its customers are loyal, so be thankful to them.


It’s a normal question Why Customers Leave. It’s therefore essential that companies should put customer retention strategies in place. You are identifying why customers leave and create ways to keep them. It would help if you gave your customers reasons to come back. Companies like to use this phrase – A trial will convince you. How are you treating your customers? Once you earn customer loyalty, maintaining and improving it is essential. The company’s goal must be aligned with the marketing and customer service strategy. Businesses collapse when customers leave. The ideas are inexhaustible – Do you need help on how to sustain your company? Join The Black Sheep Community today.

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Meaningful gestures of appreciation that can impact your business

Meaningful gestures of appreciation that can impact your business

The gesture of appreciation is one of the best ways of keeping your clients and employees happy. As a company, two entities must be kept happy and satisfied. These entities are your clients (customers) and your employees.


Feeling unappreciated by the customers can make them take their dealings elsewhere. It can also make you lose most of your employees with great potentials. Showing gestures of appreciation will not only help retain customers but also build your reputation. Every company must know that appreciation is more significant than all the other customer retention gimmicks.


Human beings generally tend to stay loyal to someone who appreciates them. Everyone likes to be valued and appreciated. A company where the employees are not treated like slaves and customers mistreated will thrive. What they say about a company is a determinant of how new customers will come.

 gestures of appreciation

Showing your workers that you appreciate them can improve engagement, retention, productivity, and morale. A good relationship between you and your employees will enhance productivity. Employees can achieve their potentials when they feel loved and honored. Unappreciated employees will not work with full enthusiasm and would leave to where they are appreciated.


How to show gestures of appreciation to your customers

Offer discount and promotional offers

Gestures of appreciation can be shown by offering discounts and promotional offers to regular and long-serving customers. This can be achieved in many ways. One of the easiest ways is giving them a discount after they have spent a certain amount. Another instance is giving them extra for the same price, especially during festive seasons.

Give them gifts

Everybody loves gifts, especially when it comes to a surprise package. Gifts are unspoken ways of telling your customers that you appreciate them and want them to keep coming. You can do this often to your VIP customers.

Celebrate them on their anniversaries

Another great way of showing gestures of appreciation is celebrating your customers on their anniversaries. Anniversaries such as birthdays, wedding anniversaries, and so on. This makes the customers appreciated. This could come as a surprise on their days. They will feel honored, appreciated, and Loved. For small and medium-sized businesses who can’t afford oversized packages, you can send them text messages. Even now that social media have become prominent, posting a designed felicitation message with their pictures will not be a bad idea.

gestures of appreciation

Stay connected

Staying connected with your customers is also a way of showing appreciation. Staying connected tells them that they are valued, and you appreciate their patronage. There are ways of staying connected with your customers. Sending text messages, emails, or posts on your social media platforms are examples.

Follow up on their welfare.

Your customer’s welfare is also your concern. In case it’s been a while you last heard from a customer, make it a point of duty to reach out to them. Ask them questions about their wellbeing, business, and family. Even if they had stopped doing business with you, you would get to know the reasons why they stopped. Following up on your customers shows that they are appreciated; they further tell you what to improve on.

Reward their loyalty

You can also reward long-serving and VIP customers. You can engage them in some tasks that would be rewarding. For instance, if you have a new product for sale, you can add exciting offers to the sale. This could come in terms of cash prizes, gifts, and tours.


Give donations and invest in customers.

This applies to VIP customers. You can give donations to their company or community as a sign of appreciation. Offering help and giving donations during challenging times for the customers help to show appreciation.

gestures of appreciation

Advantages of showing gestures of appreciation to customers

  • It keeps them coming: Everyone loves to be valued. They feel secured and see themselves as a big part of the company when you appreciate them. No one goes back to where they are not valued.
  • It is a good way of getting new customers: Delivering quality products and services combined with gestures of appreciation makes your customers extremely satisfied. When this is done, they bring more people to your company.
  • It increases your profit: When customers are appreciated, they keep coming and even buy more. That ultimately increases your profit. Customers will spend more in a company that values them.
  • It builds positivity around the company: Appreciating your customers helps to build positivity around the company. The company continues to thrive, and everyone is happy.
  • Positive reviews outside the company walls: From experience, customer acquisition is more expensive than customer retention. Positive words from your customers out the company will bring more customers without costing a dime.
  • The benefit of the doubt: We all know that some goods may not be according to description and services might not meet expectations. Within this time, when you fail to meet their expectations, they will give you the benefit of the doubt.
  • Popularity: The more you are in the mouth of your customers, the more popular you become. The price you paid for this is showing them appreciation. Your customers become advertisers themselves when they are appreciated.

How to show gestures of appreciation to your employees

  • Employees are an essential part of the company. The workforce in on them – that determines the productivity of the company in general. Keeping them happy by showing them appreciation is very important. Now, let’s check how you can show gestures of appreciation.
  • Make them the center of attention: A famous saying goes thus – “one good turn deserves another.” Making exploits and recording successes is the primary goal of each company. When this is done, make the employees the center of the success. It’s good to make them know that success wouldn’t have been possible without them. This helps to build up their morale and also instigate healthy competition among workers. Employees love it when their bosses tell them they are the reason for the company’s success.
  • Give Promotions: You can show gestures of appreciation to your employees by giving promotions. Promotion instills confidence in the employees that you have belief in them. Employees love to be promoted and given a higher responsibility at work. For example, if the company just landed a huge contract or achieved a high feat. You could consider promoting the employee that played a significant role in securing the deal.
  • Give Pay rise: This is related to the previous point. Of course, promotion comes with a pay rise in many cases. Pay rise could also happen while they retain their current positions. Pay rise encourages employees to do more. It shows that their effort in moving the company forward has not gone unnoticed. Pay rise can come in several ways. An example is paying the 13th month’s salary at the end of each year. If the company makes huge profits, you can give a pay rise.
  • Sponsorship and training opportunities: Leadership training and educational programs with the company’s support is another way of appreciating your employees. You can pick the brightest and hardworking staff for this opportunity. This further shows that you believe in them and their potentials. Some big companies sponsor their staff on leadership training outside their current city or country. This could also be extended to their family members – like their wives and children.
  • Celebrate birthdays: Another essential way of showing gestures of appreciation is celebrating their birthdays and milestones. You can organize surprise packages for the celebrating staff on their birthdays or anniversaries. You can make a cake in the company’s name with a letter that the whole company appreciates.
  • Give extra off-time: Time off is also essential when showing gestures of appreciation. After a huge success, giving an extra off-time longer than usual keeps your employees honored and appreciated. This shows them that you care about them and not just because they work and get paid. It shows that you value them.
  • Develop and strengthen their gifts and talents: This is similar to sponsorship and training opportunities. You can organize a training session for everybody in the company. This might be strictly work-related. Help them groom their talents and develop them.

Importance of showing your employees appreciation

  • It builds trust and work relationships: If your employees can trust you, they will run and represent the company well in your absence. When they see that their employer has their interest in mind, they will trust you.
  • It increases productivity: Appreciated workers will give their best – this helps increase productivity. They give their best to the company that values them.
  • It enhances the company’s reputation: Remember that employees can influence the company’s reputation. They have family members who could also be customers. If you mistreat your employees, people will find out. A company’s reputation can easily be marred in this digital age with online reviews.
  • Taking the company to the next level: Training opportunities can be advantageous to the company. In taking the company to the next level, sponsoring their training as a sign of appreciation is beneficial.
  • Employee retention: Bright and employees with great potentials might leave if they are not valued and appreciated. This could further hinder the recruitment process in the future.

Gestures of appreciation to both your customers and employees take your company to greater heights. A company that has lost the backing of both entities will fall apart.

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