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Amplify your voice | Interview with Devan BhallaDevan is an integrated marketer who is passionate about growth, strategy and paying attention to detail. With a diverse experience across media, e-commerce and ed-tech, he has a core interest and expertise in brand management, social media marketing, P&L management and product development. He believes that a true marketer is one who is able to market himself and thus believes in experimentation which has led him to have a keen interest in consumer psychology, SEO, community management and neuroscience across the B2B and the B2C space.
He has worked in numerous product launches and scaled them to success be it a popular school space event in partnership with Fortune India and Amity University, to building business in African and Asian economies to instrumenting the design space and the digital assets of a $800 mn valued organization in the B2B space.
His project portfolio includes Research & Strategy, Brand Marketing for Enterprise and Consumer verticals, leading Digital and Print campaigns from SEM, SEO, Product Pricing and Product Marketing perspective to the design and packaging of products.
His Core Specialities include:
• Competitive benchmarking analysis for establishing go-to-market strategies across hyper-local,
regional, vernacular and mature markets
• Consumer Insights and Research for persona mapping
• P&L ownership (Business Planning & Budget Management)
• Strategizing and executing innovative brand marketing across digital and print
• Building new products with due-diligence
• Strategic Collaborations with a focus on Community Management
• 360˚ Market Planning with ATL, BTL, PR and Advertising campaigns include brand campaigns
• Analytical solutions with a deep-dive to bring in a holistic solution to business problems
• Design oriented mindset to implement product packaging, UX and app development
A bit about his new found love of Public Speaking. He has been a TEDx speaker at NIT Rourkela and has been a key note speaker at CII and institutions like BITS Pilani, SRCC, Hansraj College, Goa Institute of Management, VIT, SIBM, PUMBA, NIPER, etc.
His other interests include Air Pistol Shooting, Painting and pursuing a healthy lifestyle.
Innovation happens online, for that is where like-minded people can connect. Building thought leadership cannot happen without social media. One needs to tell their story.
Thought leaders share their insights and wisdom through social media. Also, social media is the judge, so to speak, of what content is considered wise and good vs. what content is not.
Social media thought leadership is a new thing that became essential for everyone as it came into existence. Everyone is on social media nowadays. After all, Facebook and other social media apps can be very helpful for us to build a social media leadership strategy. So, the path to success is divided into three stages:
1) Social excellence of thought leadership, or stage of superiority.
The basis of the first phase is the content. It should be high-quality, regular, unique. Good content is not a victory or a guarantee for success. In addition to creating unique internal content, the company must be present in the news flow, commenting on the industry’s leading events, using the technologies of news jacking and regular comments of the company’s experts on the market.
Call for Applicants - tBSC Thought Leader AwardLink to joining the competition - https://form.typeform.com/to/zhmnpax0
For years the call for New Business Models is getting stronger, louder, more clear and finds resonance. We need new business models
The economy needs it, the planet needs it, the future needs it.
Now, as a community of forward thinkers, we the Black Sheep Community, a community for New Thought Leadership
organise an event on New Business Models.
On June 15th, we organise International Black Sheep DAY 2022, around the theme of New Business Models.And we invite you, challenge you, for the tBSC New Business Models Award.
Write 1 A4 or 2 min video with your idea for a new business model, or your business model that you want to innovate
On International Black Sheep DAY 2022 we’ll hand a trophy to you
but more important: we as a community of forward thinkers will gather our Masterminds to take your Business Model to the next level.
Another component of this stage is the development of a crisis communications plan. It is no secret that in times of reputational crisis, the company’s social accounts are flooded with negative comments. It is necessary to be ready to conduct a dialogue with dignity even in the most chaotic moments.
International Black Sheep Day 2022
Accordingly, if your company has it all, you are only at the beginning of the road to success!
2) Social Disruption, or “disruptive” stage.
This stage can be described as “business reflection.” Is anyone reading our content? If so, who and why, and does it lead to any tangible results for our business?
This is the transition to specific actions – generating discussions, engaging your content readers in conversations and debates. Measuring engagement by just the number of likes is not enough: you need to pay attention to comments and specific tonality and relevant topics. And definitely on target action, whether it’s going to the site, calling the store or selling.
3) Social Leadership, or Leadership Stage
At the third and highest stage in this hierarchy, the company reaps the business benefits of successful work with social networks. It becomes a leader and role model for other companies. Examples – Maersk, FedEx, and Unilever…etc.
Results For Thought Leadership:
Before you know where to go, you need to decide where you are now, perhaps to sum up the described approach. In business, it is generally useful to look from the outside: what you could consider a success (in the case of social networks – the presence of quality content), from an expert can be only the first step on the way to it. The next step is to generate targeted actions from your pages and reach the level of leadership; you have to become a role model for competitors – the task is not easy, but quite doable.