By Grant Cardone

Amazon Summary:

From the millionaire entrepreneur and New York Times bestselling author of The 10X Rule comes a bold and contrarian wake-up call for anyone truly ready for success. One of the 7 best motivational books of 2016, according to Inc. Magazine.

Before Grant Cardone built five successful companies (and counting), became a multimillionaire, and wrote bestselling books… he was broke, jobless, and drug-addicted.

Grant had grown up with big dreams, but friends and family told him to be more reasonable and less demanding. If he played by the  rules, they said, he could enjoy everyone else’s version of middle class success. But when he tried it their way, he hit rock bottom.

Then he tried the opposite approach. He said NO to the haters and naysayers and said YES to his burning, outrageous, animal obsession. He reclaimed his obsession with wanting to be a business rock star, a super salesman, a huge philanthropist. He wanted to live in a mansion and even own an airplane.

Obsession made all of his wildest dreams come true. And it can help you achieve massive success too. As Grant says, we’re in the middle of an epidemic of average. The conventional wisdom is to seek balance and take it easy. But that has really just given us an excuse to be unexceptional.

If you want real success, you have to know how to harness your obsession to rocket to the top. This book will give you the inspiration and tools to break out of your cocoon of mediocrity and achieve your craziest dreams. Grant will teach you how to:

· Set crazy goals—and reach them, every single day.

· Feed the beast: when you value money and spend it on the right things, you get more of it.

· Shut down the doubters—and use your haters as fuel.

Whether you’re a sales person, small business owner, or 9-to-5 working stiff, your path to happiness runs though your obsessions. It’s a simple choice: be obsessed or be average.

Actionable books summary:

“To have what you want in life, you must give yourself permission to throw yourself all in on your dreams.”

– Be Obsessed or Be Average, page 20

Be Obsessed or Be Average is another in your face, motivational book by bestselling author Grant Cardone. This book discusses how being obsessed is one of the best tools we have to leverage in order to breakout from living a mediocre and average life to  the one that we dream of. Cardone is an entrepreneur, real estate investor, sales trainer, consultant and public speaker whose style is both genuine and motivating.

The book is a very engaging read throughout, with many examples and stories from the author. Cardone’s writing style is very effective, and if you’ve ever heard him speak, it’s like he’s right there talking to you. In each chapter he provides the reader an opportunity to answer a series of questions to help apply and relate what he is discussing to their own individual life.

Be Obsessed or Be Average takes the reader on a journey, beginning with Grant Cardone’s personal story of “becoming obsessed”, and he then proceeds to take the reader down a path that will help you discover what it is you’re passionate and then build on it.

Only You Are Responsible For Your Success

“The obsessed embrace the fact that they—and only they—are responsible for their success.”

– Be Obsessed or Be Average, page 23

Taking responsibility for our lives is something that we all inherently know we need to do. While it’s often easier said than done, the point Cardone makes here is that until we make that shift to where we’re owning everything that happens around us, we’ll never be able to get to where we ultimately want to be. “There are billions of people on this planet living in daily emotional turmoil, knowing they are living and operating below their potential,” Cardone writes. “No one feels sorry for you. No one is going to help you.”

While this might be tough to hear, it’s the truth. Until we’re able to control our own attitudes and actions towards everything that happens in our lives, we’re not going to achieve our full potential. Cardone says something that continues to stick with me and that is, “for me success is defined as the attainment of my potential.” That seems like a great thing to strive towards!

What to Be Obsessed With

“You don’t need to like what you do to love what you do.”

– Be Obsessed or Be Average, page 41

Early in the book, I kept asking myself, this is all great, but how do I know or determine what my obsession is?

What I found by asking myself the question, “Am I obsessed with this?”, was that I gained real clarity on a) whether or not I was obsessed with that particular thing and b) whether or not I could get obsessed with that thing. Those are introspective questions that I never really had good insight into until reading this chapter.

Cardone poses questions to the reader throughout the book. Here are some questions to help you determine what you’re obsessed with.

Personal interests

What excites me now? What have I been interested in since childhood?

Money motivation

What am I willing to do for no money? If money had nothing to do with my life, what would I do with my time?

Skills and talents

What can I do better than anyone? What have I always been good at?

Inspiring people

Who are five successful people that I admire? What quality do I wish I shared with those people?

What if…

I were going to write a book, what would it be about? What inspirational lessons would I draw from my life?

The major takeaway here is that there’s probably not going to be just one outcome. You’ll likely find that you’re “obsessed” with many things, however, this exercise will begin the process of more clearly identifying what those things are and how you might impact them moving forward.

Learn to Love Fear

“The greatest you will be discovered far outside your comfort zone.”

– Be Obsessed or Be Average, page 128

The notion of fear and our comfort zone is one that, no matter what we do, we need to learn to embrace. If you do any reading on the topics of performance improvement, success, mindset, flow, etc., all the research indicates that growth happens just outside the reach of our current abilities. Creating the mindset needed to push ourselves and stretch ourselves is one that will help us to grow, get better, and take the necessary steps towards the results that we want to achieve. Cardone shares with us that to him “fear is an indication of what you should do, not what you shouldn’t do”.

“How much success you have in the future may very well be determined by this one thing: how much you persist through the hard times.”

Be Obsessed or Be Average by Grant Cardone is a good read for anyone who needs a little added motivation to accomplish something that is important to them. I appreciate the simplicity of the book’s message, and it’s one that can be universally applied to one’s life or organizational role.

While reading the book, I would encourage you to take the time to give the questions asked by the author some thought. I found them to be insightful in many ways.

What’s your obsession? Go find it!

Product details

ASIN : 1101981059

Publisher : Portfolio; First Edition, Fourth Printing (October 11, 2016)

Language : English

Hardcover : 240 pages

ISBN-10 : 9781101981054

ISBN-13 : 978-1101981054

Item Weight : 14.4 ounces

Dimensions : 6.2 x 0.85 x 9.3 inches

Best Sellers Rank: #22,739 in Books (See Top 100 in Books)

#98 in Sales & Selling (Books)

#260 in Entrepreneurship (Books)

#378 in Business Motivation & Self-Improvement (Books)

Customer Reviews: 4.7 out of 5 stars    1,509 ratings

Amazon category: Books › Business & Money › Business Culture

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