Pros and Cons of Business Personality Tests

Pros and Cons of Business Personality Tests

Many organizations choose to take the business personality tests to make sure they choose the right person for the right job. How can a business personality test help you in deciding the right candidate? Read on to find out about the advantages of introducing a business personality test in your recruitment process.

Better Understanding of Candidate

Personality tests can be done at the time of recruitment to understand the candidate better. It helps the recruiter choose the best candidate for the job. How? Let’s assume you’re out looking for a candidate most suitable for a receptionist. Yes, you can go over their expertise for the job by looking at their experience and resume. However, you realize that you need hands-on, good communication skills to deal with clients and managers. Moreover, you want your receptionist to have a calm personality because of the chaos expected at the front desk.

Now, what do you do? You cannot expect someone to state all their personality attributes in their resume, and even if they do, how will they judge them? So, this is where a business personality test helps you. You take a business personality test before recruiting them for the job and evaluating them according to their personality attributes. Please note that there is no such thing as a right or wrong personality trait. You have to choose the ones you think are most suited for the job.

business personality tests

Faster Recruitment Process

The recruiters can either go through the resumes first, shortlist candidates for the business personality tests, or ask them to take the business personality tests even before they go through the resumes. It is entirely up to the recruiter.

The process of recruitment does not slow down when a business personality test is introduced. Yes, it may seem longer and may seem a hurdle in hiring the candidate, but the burden is less time-consuming and helps hire the right candidate for the job. Let’s assume you hire a person by looking at their resume and take their interview, and they seem right for the job. Two months on the job, and they start showing personality traits that are not desired by the job. What do you do then? Start looking for a new candidate? Why not take business personality tests in the beginning to eliminate any chance of undesirable personality that come forward in the future. Business personality tests help you choose the right candidate at a reasonably high speed and minimize any chances of hiring again and again for the same job.

Eliminates Bias

Many times recruiters develop a liking towards specific candidates because they are charming. Due to this, the recruiters often make the wrong decisions because they are falsely distracted by the charms of the candidates. These candidates may seem significant, but they might not be suitable for the job that they are to be hired for. Business personality tests ensure that the recruiters do not show any signs of bias when recruiting the candidates.

They can shortlist the candidates by looking at their scores. They do not have to look at their names or their profiles. The recruiters separate the candidates who have scored higher from the candidates who have scored lower to proceed with the recruitment process.

Disadvantages of Business Personality Tests

business personality tests

Many organizations chose not to use business personality tests as part of their recruitment process because they think these tests are unreliable until a good amount of money is spent on creating them. They believe that other recruitment processes like interviews and assessment centers are more reliable in their recruitment process.

Here are some disadvantages to help you decide whether you will have similar problems in your organization’s recruitment process!

Lack of Reliability

An ordinary business personality test will ask you to choose from the options given for a question in the form of MCQs. This means that the candidates have at least four options to choose from the list. Candidates know which job they’re applying for, and good candidates do their homework on the firm. This means that they know what the firm is looking for in a candidate. So, being a candidate applying for a job you want, what do you think you will do?

You will choose the option that you think will be most closely aligned with the personality attributes the recruiters are looking for in their ideal candidate. This means that the candidates will choose the option that depicts they are vigilant and hardworking if they think that the recruiter is looking for these attributes in their ideal candidate.

Suppose the business personality tests are so predictable that the candidates can see through them and can answer according to the recruiter’s preference. In that case, there is no point in such business personality testing because the whole point of testing a person’s personality and getting to know them without them faking anything goes totally down the drain.


Business personality tests can prove to be costly for the organization. Why? This is related to the point discussed above. There is no point for an organization to have a predictable test and can be cracked easily by the candidates to get their desired job. So, organizations have made sure that the test is not transparent and gets honest answers (not best) out of the candidates attempting it. To create such testing criteria and a good business personality test, organizations have to hire experts who help design the best possible personality test for the job.

This process becomes a little time-consuming for the firm and does not come cheap. So, many organizations use assessment centers instead of having personality tests to judge their candidates.

We hope the pros and cons mentioned here help you decide whether your organization is best suited to introduce them in your recruitment process or not!

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Key Person of Influence

Key Person of Influence


Key Person of Influence

At the center of every industry, you will find an inner circle of people who are the most well-known and highly valued people. They are the ‘Key People of Influence’.You probably already know of these people in your industry: Their names come up in conversation… for all the right reasons. They attract a lot of opportunities… the right sort. They earn more money than most… and it isn’t a struggle. They can make a project successful if they are involved… and people know it.

Key People of Influence enjoy a special status in their chosen field because they are well connected, well known, well regarded and highly valued. They get invited to be a part of the best teams and projects, and they can often write their own terms. Key People of Influence also have more fun. They get invited on trips away. People buy them dinner and drinks and give them VIP treatment. They are treated with respect, and others listen when they speak.

These people are in demand; they don’t chase opportunities, they curate them.

People think that it must take years or decades to become a Key Person of Influence (KPI). They think that KPIs need degrees or doctorates. They think KPIs must be gifted or from a wealthy family.

While time invested, qualifications, talents and a wealthy family are helpful, they are not a reliable way to make yourself a Key Person of Influence.

There are plenty of people who have been in an industry for years who are not a Key Person of Influence. There are plenty of MBAs and PhDs who are not yet KPIs. There are people with talent and people born into privileged families who aren’t KPIs either.

And then there are the unusual stories like Daniel.

Daniel arrived in the UK with little more than a suitcase and a credit card in 2006. I knew no one, and I didn’t have a big budget to start my business.

Within a year, people started calling me one of the most connected entrepreneurs in London. Along with my partners I built a business turning over millions, and I could get on the phone to any of the other high-flyers and heavy-hitters in my industry within a few calls.

All this in London; a big city that is known for being difficult to

break into the established networks. I was told it would take years to be accepted into the right circles and I was unlikely to be given any special treatment. I was told that London is a difficult city in which to achieve success in a short space of time.

How wrong the critics were. London works like any other city in

the world because it is full of people, and people everywhere

respond to the ideas I talk about in this book.

People all over the world respond to the method we will discuss in the coming chapters. It’s a method based on clearly communicating your value and packaging it in a way the market finds desirable.

The principles in this book have been tested across more than fifty different industries, in over a dozen countries, by 1000+

entrepreneurs and leaders; they have proven to be universal.


It’s not difficult to become a Key Person of Influence within your industry in the next twelve months if you take the steps set out in this book, in the order they are prescribed and you implement them at a high standard.

If you do, you won’t need to do more university training or spend decades climbing corporate ladders. You will become a Key Person of Influence in your field very fast.

The hidden theme

This book contains powerful ideas, the chapters are set out in a particular order for a reason. I’m going to give you a five-step

sequence that will fast-track you towards ‘KPI status’. The theme is pretty obvious.

Behind the obvious theme of this book and the five-step KPI

Method though, there is a hidden theme. There is a story behind the story, you could say. It’s more powerful than anything I say in this book overtly. It’s not a secret, but it’s still hidden from most people.

When it becomes obvious to you, you will recognize it with a gut reaction. This hidden theme will click a lot of ideas into place quickly, and it will trigger a rush of energy and insights. You might sit up through the night ‘working’ and still not be tired.

If you spot this hidden theme, you will find it easy to earn more

money and you will discover some very exciting trends that are

already close to your heart. Your future will become crystal clear and you will know your next steps.

This theme is hidden from most people only because they are too close to it. It’s worth taking the time to discover it though.

Maybe you will discover it the first time you read this book, maybe on the fifth time. Maybe it will hit you in the shower one morning and then you will re-read this book to confirm it.

Either way, don’t give up on getting the real message; all the juice is in ‘the story behind the story’. It’s in the chapters that you haven’t examined that will point the way.

You might think that the chapters are out of order or that there are too many or too few. You might think that I haven’t told you about the chapters you haven’t seen yet. None of this is the case.

All the chapters are there for you to explore, and when you can

connect the dots you will step into the realm of the true KPI.

You will never fear not having money or influence again.

You will already have everything you will ever need.


Before you can become a Key Person of Influence “You have to pick something that you are going to become known for and you need to start promoting it and turning money away anything that isn’t quite right”. Basically, you need to choose your niche and Daniel actually encourages you to choose a micro-niche. He states that “From a tiny micro-niche big things can grow, but it almost never happens that a business sets out to please everyone and actually achieve it”. So once you know the micro-niche you want to become a Key Person of Influence in the real work starts.

The Five-Step Method is:

  1. Pitch
  2. Publish
  3. Product
  4. Profile
  5. Partnership

PITCH is about being able to communicate your message.

PUBLISH is about writing a book.

PRODUCT is about having products that people can buy and creating a product eco system.

PROFILE is about making sure you have a great online presence. PARTNERSHIP is about working with others to expand your reach and raise your profile.

The book is divided into 3 parts:




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9 Critical Business Owner Responsibilities

9 Critical Business Owner Responsibilities

A business owner is an individual who owns and operates a business and visualizes the bigger picture of the business. They have the knowledge and the ability to make countless decisions. They aren’t involved in the process of daily services but contemplate the future of the business.

1- Developing the Best Products and Services

business owner

It’s the responsibility of a business owner to develop and bring the best products and services in the market, something that doesn’t exist. A range of entirely new products and services that are not present on the market yet can be produced and provide businesses with an incentive to improve. Business owners need to make sure that these products and services improve from time to time, satisfying their customers and earn their loyalty.     

After the business is set up, the business owner would be responsible for understanding the required steps to take in the long term to make their business sustainable. This sustainability would improve the efficiency of the business, improve its reputation, help attract proficient workers, and improve relations with any source of external finance.

2- Having a strategic vision

Creating a clear and profound vision is a must for every business owner to maintain and evolve the direction of the business. It’s necessary to follow the path and predict what can happen to the business in the long run so the preparations can be done for it.

Effective strategies give out specific actions and crystal clear why the company function or team does what it does, leading to excellent outcomes.

Having a business plan is an essential and strategic tool for entrepreneurs. This can be designed to help entrepreneurs focus on the specific steps necessary for them to make business ideas succeed and achieve business objectives.

3- Monitoring Financial Management

Effective financial management is a vital responsibility of a business owner. Organizing, planning, and controlling resources must achieve business objectives while monitoring the financial position. The better the financial situation, the easier it will be for a business to use its resources. Financial management is part of the critical processes within your business that should be well looked after by the business owner.

4- Marketing and Sales

How you market a product or a service depends on the strategies and implementation; no matter how good the product is, you need marketing and sales to drive a business. Print advertising, public relations, networking online, commissioned work can help in marketing a product. It’s the sole responsibility of a business owner to lay great importance on marketing. Establishing campaigns, placing ads, doing email marketing, and social media marketing can work towards marketing a product, which is a vital responsibility of a business owner.

5- Understanding Profit Loss Statement

Business owners need to understand their expense structure and monitor these expenses to achieve a healthy Gross Margin and Net Income to gain profits.

A profit and loss statement shows what a company needs to do to grow and survive, and for that, a business needs to make a profit. A business owner needs to buy and sell inventory or services to make a profit. Analyzing a profit and loss statement can determine your business’s cash flow to repay existing debt and finance additional debt like loans, expanding the business.

6- Motivating Employees

 It’s the responsibility of a business owner to make sure that the employees are well off in a friendly environment and are motivated to get done with the work assigned to them. The organization must trust them with its most significant and critical financial information so they’re not blindsided by business problems and feel reputable.

7- Daily Operations

business owner

A business owner, especially an owner of a small business, has to keep track of the day-to-day activities as every company has inefficiencies and waste. Every company has processes that could be done in a much more efficient way. Part of the owner’s role is to identify problems and find solutions. This includes automating tedious manual procedures, capital-intensive business to cut down labor costs, or adopting new technology to drive costs out of your bottom line.

8- Customer Services

Business owners, especially at the start-up stage of the business, are responsible for the overall customer service experience. It starts with making sure your company delivers a quality product to the customers and ensures customer loyalty. This can be done by creating close customer relations and achieving customer demands accordingly. The whole experience should delight customers, and a job well done by the owner can guarantee customer loyalty.

9- Risk Management Planning

Anything that might occur to change the outcome of project activity is a risk. Either way, it’s something that may or may not happen and could disrupt the business activity. If it does, then the whole business activity changes.

The management plan tells you how you’re going to handle risk in your project and what steps to take to prevent any problems from conflicting. It documents how you’ll assess risk, who is responsible for doing it, and how often you’ll do risk planning in the business.

business owner

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How the World Sees You

Discover Your Highest Value Through the Science of Fascination

By Sally Hogshead


Greatness Can Go Unnoticed

Joshua Bell, one of the world’s greatest violinists, earns $1,000 per minute in command performances at high-priced concerts. In an experiment, Bell played his violin during rush hour in a Washington, DC, subway station. A thousand distracted subway riders walked past Bell, but they disregarded him and were oblivious to the beautiful music he was creating for their benefit.

“As a marketplace becomes ever more crowded, strengths matter less than differences. Strengths become the standard…If you want to influence decision makers, invest in understanding your personality ‘Advantages’ and how best to apply them.”

If this virtuoso couldn’t get people to pay attention to him in the subway, how can you stand out from the crowd in your own busy environment? You could be one of the best in the world at what you do, but that won’t make any difference if people can’t separate you from the background noise. If they don’t see you – if you don’t fascinate them – then you aren’t really there.

You Must Fascinate

You were born with an instinctive ability to captivate; babies always enthrall their parents. But, soon you learned to protect yourself by building a shell and trying to blend in with everyone else. Society encourages children, from their earliest days, to avoid standing out. They learn to conform, to fit in and to wait patiently in line. For most youngsters, attaining invisibility becomes a primary goal, and over time, people acquire “layers of boring.”

“Advantages are the basic building blocks of every personality. They provide a simple way to categorize different communication styles for people and brands”

Today, no one wins by being invisible. You can’t get ahead unless you stand out from the crowd and earn positive attention. Besides getting noticed, you must fascinate others in order to draw them to you. Most people are afraid to be mesmerizing, a fear that traces back to “the beginning of recorded time.” Civilizations have long regarded the ability to fascinate others as an “evil power,” something akin to witchcraft or hypnotism.

“When you operate in alignment with how the world sees you, things get a lot easier…You can stop shouting to be heard.”

Fascination is indeed powerful, though not evil. It represents “a neurological state of intense focus, one that creates an irresistible feeling of engagement. It’s almost like falling in love.” Fascination gets you noticed. Only when you can fascinate people will you get the opportunity to communicate – and be hired or included. If you can’t “add value to your audience,” the game will go on without you. Getting noticed in a positive light takes effort, due to three factors that threaten your ability to be distinctive:

“Distraction” – People face an endless barrage of communication. The BBC reports that web browsing dramatically limits the human attention span, which is now about “nine seconds – the same as a goldfish.” Making a good impression in only nine seconds is tough, so you have to “front-load your value.”

“Competition” – Everyone who wants to succeed tries “hard to be ‘better’” than their competitors. The problem is, being “’better’ is not better.” You may temporarily get ahead of those around you, but a new face will emerge who does better than you and you’ll be right back where you began. This is true for products, services and companies, too. Instead of trying to be better, aim to be different and stand out.

“Commoditization” – In today’s intensely competitive environment, you face the danger of being perceived as interchangeable with your competitors. When people become commodities, clients can and will quickly replace them, just as customers quickly replace products or services they see as commodities. Like distinctive professionals, goods and services that offer clear differentiation need never fear commoditization.

The Seven “Fascination Advantages”

To overcome these “three threats,” endeavor to provide “distinct value” to your clients, customers and company. This value is yours alone and includes your individualized communication style. People communicate seven different ways, using the seven fascination advantages. To determine your advantages, take the Fascination Advantage assessment. While most personality assessments measure how you see the world, this measures “how the world sees you.” Unlike a traditional personality system, which is based on psychology, this is built around marketing.

“Much about you is a commodity. These are your least valuable traits…In those areas, increased effort will not yield substantially increased results.”

No single advantage is best. Identify the two advantages on the following list that capture your strongest character traits. These two assets “make you intensely valuable.” The first is your “primary advantage”; the other is your “secondary advantage.” They define what makes you unique. Leverage them in all you do. The seven advantages are:

  1. “Power advantage” – Authoritative “power personalities” enjoy debates and expertly argue their cases. They don’t fear risks. The typical power personality is “the high-school football coach who pushes each player to do more.” Power people move up quickly, often becoming CEOs. They motivate others.
  • “Passion advantage” – As social butterflies, “passion personalities” can spark an acquaintance with anyone. They are the life of any party. The typical passion-personality person is “the Girl Scout who shows up at your door selling cookies, with a big smile and an irresistible sales pitch.” Because they are highly intuitive, these people have strong interpersonal skills and love to use them. They are easy to read because they wear their emotions openly. As life’s natural cheerleaders, they bond quickly with others. They know that people who just “sort of care” will never get anywhere.
  • “Mystique advantage” – “Mystique personalities” are analytical thinkers, sensitive to nuance and totally pragmatic. They deal with facts, not emotions. These introverts are great listeners. The mystique personality is “the poker player who doesn’t show his emotions as the pot grows larger.” People turn to these personalities for sound, rational advice.
  • “Prestige advantage” – “Prestige personalities” are overachievers who focus on excellence, high standards and superior results. The typical prestige personality is “the editor who takes out a comma and then puts it back.” Rightly proud of their accomplishments, these people demand the best from those they lead.
  • “Trust advantage” – Everybody has faith in steady, dependable “trust personalities.” Totally focused and predictable, they like familiar, tried-and-true routines and don’t like new approaches. These traditionalists are the most trustworthy people in the office. The typical trust personality “is a customer who comes back to buy the same pair of jeans, year in and year out.” These folks deliver the goods and keep their promises.
  • “Innovation advantage” – Creative, quick-thinking, “innovation personalities” come up with the most imaginative, totally unexpected solutions. Irreverent and independent, these visionaries are idea people – bored by old concepts and habits. They dislike routine and accepted approaches. The typical innovation personality is “the chef who dreams up a different menu each week with fanciful ingredients.”
  • “Alert advantage” – “Alert personalities” are detail-oriented and prefer a pragmatic, step-by-step approach. They are risk-averse, focused and in control. “They perform exceptionally well as project managers.” The typical example of an alert personality is the “mother who plans ahead for the child’s birthday party with sanitary wipes and disposable cups.”

“Just because you perceive yourself a certain way doesn’t mean that your team or customers necessarily see you the same way.”

In addition to primary and secondary advantages, you also have a “dormant advantage”: one of the seven advantages that works least well for you. People become uncomfortable – and exhausted – when they rely on their dormant advantages – that’s like a right-handed person trying to write with the left hand. A person with a dormant alert advantage is not good with details. A person with a dormant passion advantage is terrible at relationships.

“The 49 Archetypes”

Combining your primary and secondary advantages creates a personal archetype that represents your “distinct value,” the way you express yourself to the world and how it views you. Your archetype is your fascination advantage.

“Employees are most fulfilled and successful when your company doesn’t try to change who they are, but…supports them in becoming…who they naturally are, at their best.”

Your fascination advantage enables you to stand out with an inner understanding of your distinct value. In these sample archetypes, the first key word represents the primary advantage and the second key word represents the secondary advantage:

  • “Ringleader” – Combine “Power” and “Passion” for this “motivated, spirited, compelling” profile. Ringleaders – like Richard Branson – are “motivated and motivating.” They instill confidence in others.
  • “Rockstar” – Use “Innovation” and “Passion” to build this “bold, authentic, unorthodox” person who fills up the room. Rockstars – such as Madonna – enjoy the limelight.
  • “Anchor” – The blend of “Trust” and “Mystique” produces a “protective, purposeful, analytical” person, the individual to whom others turn in a crisis. These cool customers deal well with challenging circumstances. People pay close attention to what they say. Clint Eastwood is an Anchor-type.
  • “Editor-in-Chief” – Someone with both “Alert” and “Prestige” advantages is “productive, skilled, detailed.” These people have high standards and respect deadlines. They have confidence. Film director James Cameron is an Editor-in-Chief.
  • “Change Agent” – The person with both the “Power” and the “Innovation” advantages is “inventive, untraditional, self-propelled.” Change Agents – like Steve Jobs – deal exclusively in new ideas and love to topple the status quo.

“Double Trouble”

People who rely too heavily on one of their two main advantages can become rigid, inflexible and hard to work with, and that is double trouble. “Imperial” personalities who use only the “Prestige” advantage, love public recognition, promote themselves constantly and seem pretentious, exemplify the double-trouble dilemma.

“You will never be your most successful when evaluated according to criteria that do not allow you to stand out.”

Other double-trouble personalities include the “Deadbolt,” who relies only on the “Mystique” advantage and whose secrecy leads to untrustworthiness. The “Aggressor” doubles up on the “Power” advantage and becomes domineering. The “Control Freak” musters only the “Alert” advantage and might be a micromanager. The “Old Guard” has two portions of the “Trust” advantage and is completely predictable, while the “Anarchy” archetype stresses “Innovation” as a sole advantage and becomes insubordinate.

“In a distracted, competitive and commoditized world, a personality tagline is crucial. People need to immediately grasp what you bring to the table.”

Your two advantages are your big guns; use them together. United, they make you formidable; relying on only one makes you annoying and unlikable.

Of Taglines and “Anthems”

Companies appreciate the power of taglines that sum up their products’ uncommon qualities. Customers respond to the right taglines. Think of a tagline as “a shortcut to how a brand is most likely to add distinct value to its consumers.” Choice taglines include L’Oréal’s assertion “Because I’m worth it”; the idea that M&M’s “melt in your mouth, not in your hands”; and BMW’s claim to sell “The Ultimate Driving Machine.” Similarly, people need taglines. With the right tagline, everyone will know who you are and how you deliver value.

“There’s no one right way to fascinate. Over the long run, shy or low-key personalities can be as fascinating as the most charismatic ones.”

Your tagline is your personal Anthem, a few words that describe what makes you unique. To create your Anthem: 1) Find an adjective that expresses what makes you different; 2) Choose a noun that tells people what you are great at doing; and 3) Combine both words, for example: “entrepreneurial thought-leader,” “rational insights,” “irreverent innovator” and “dynamic networker.”

“Fascination really is alchemy. It transforms ordinary companies into exceptionally desirable brands. And…it makes otherwise ordinary people extraordinarily valuable to their company and customers.”

You may want an extended Anthem, like “I create bold solutions with a pioneering mind-set,” or “With clients, co-workers and friends, I deliver astute insight based on my in-the-know expertise.” Put your Anthem in your LinkedIn profile, add it to your website, make it part of your email signature, tweet it and cite it in your social media profiles.

Your Fascination Advantage

You deliver your greatest value when you are most yourself. Being “100% yourself” is better than being “100% perfect.” You can never contribute by staying quiet. You can “unlearn how to be boring.” People must hear you.

“You don’t need to find the light. You are the light. When you let your personality shine, you can light up the world.”

Your personality is your most important differentiator, so don’t focus on changing yourself; that will get you nowhere. To succeed, focus on becoming more yourself. Clients hire you because you are different – that is your fascination advantage.

Product details

ASIN : 0062230697

Publisher : Harper Business; Illustrated edition (July 1, 2014)

Language : English

Hardcover : 448 pages

ISBN-10 : 9780062230690

Item Weight : 1.6 pounds

Dimensions : 7 x 1.37 x 9 inches

Best Sellers Rank: #124,845 in Books

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How to Destroy your Business – A Simple Guide of What Not To Do in Business

How to Destroy your Business – A Simple Guide of What Not To Do in Business

Did you come across this page to figure out how to destroy your business? We aim to show you the dos and don’ts that you have to do in a business to make you successful. Here you can learn what you have to do right while learning about what you have been doing wrong all along that has destroyed your business!

So, here are a few things that will guide you on what NOT to do in a business!

Hire Your Relatives or Your Friends

If You want your business to fail initially, the ultimate recipe is to hire your friends or relatives to work for you. By the time you’re in the endgame, you will either be done with your business or your relationships.

Relationships are fragile and have to be treated with care. At the same time, tough decisions have to be taken in business. You cannot run a business; make tough decisions while keeping your close ones happy. At one point or another, you will have to choose a side, which is when your business or relationship will suffer. If you want to learn about how to destroy your business, the easiest way is to hire your friends or family to work for you.

Let Your Clients Push you Around.

You have a specific business because you provide expertise. Your clients come to you for your expert opinion because they do not have any expertise in that specific field, and yet they want you to do your job exactly as it pleases them. They might want you to execute their ideas, which you think are not suitable, and yet they end up doing exactly what they say.

We’re sorry to inform you, but you have learned how to destroy your business. Yes, the customer is always right, but you need to differentiate between the right customer and the customer pushing you around. There is a reason they come to you for your expert opinion, so stand up to it and be confident about what you’re doing! Don’t let your clients push you around.

Give Endless Discounts

Do you think that giving endless discounts will increase your sales? Or will more clients follow if you keep on giving them discounts? No, it is a simple trick on how to destroy your business instead. Ask yourself, what will you earn if you keep on giving discounts to your customers.

Instead of giving discounts, build your company a brand image that attracts people to come on board because you provide exceptional services or products and not because you give discounts to them.

Hire Employees with Zero Creativity

You might think hiring employees who have the same mindset as you and who will only say ‘Yes Sir’ is the best-suited employee for your company. However, you might be wrong. Employees trained to do whatever their bosses tell them to do have zero creativity and may even lead to destroying your business in the future.

You need to hire employees who dare to point out the places where you’re wrong, tell you that your ideas need improvement, and propose new, improved ideas—hiring employees who only praise you when you present new ideas are something you need to notice. You do not want people around you who have no creativity. They will only bring your business to the ground if all they know is how to take orders from you!

Treat Your Employees Like Garbage

If you want to learn how to destroy your business in a short time, you can start by treating your employees like garbage. Make their life a living hell at work, so much that all they want to do is quick. When not treated with respect at work, you will notice that your employee’s morale will fall, and their need to work hard will decline too.

When an employee’s productivity falls, they are no longer giving their full potential to their job. So basically, they are not performing well on the job they were hired to do. You will see that the overall productivity of your company will fall when your employees are demotivated. So, if you want to destroy your business, start bitterly treating your employees, and they will make sure that your business suffers!

Order People Around

The key to how to destroy your business is to become an ignorant leader. Can you spot any ignorant leaders around you? Here is what you will find an ignorant leader doing; they will only care about their ideas and make sure everyone agrees with them. They will boss you around, not listen to your problems and make you do things in a way that you will not agree with. Most importantly, they will ignore any problems that you bring to them.

So, do you spot any ignorant leaders around you? Do you spot an ignorant leader in you? If so, you need to change your attitude as soon as possible because we assure you your employees despise you. They only work for you because they have no other option, and given a chance; they will leave your business if a better opportunity comes their way. How can you make the best of your resources when you ignorantly treat your resources? Your employees are probably just giving you 50% of their actual potential. Imagine all the changes you could make around your workplace if you changed your attitude and started listening to them!

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